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US: Leafy greens grower continues partnership with nutrition expert
As grower, processor and shipper of leafy greens, WP Rawl maintains their commitment to educate consumers on getting back to eating fresh, wholesome ingredients in 2018 by continuing their partnership with registered dietitian and three-time New York Times best-selling author, Cynthia Sass.
The partnership began in 2016 with the launch of WP Rawl’s “Back to Fresh” campaign that aims to encourage and educate consumers to eat a more balanced and fresh diet. In 2018, Back to Fresh continues with a focus on incorporating leafy greens into consumers’ daily diets, fast-paced lifestyles, family meals and child development as well as providing tips for swapping out processed ingredients for fresh ingredients. Consumers can access recipes handcrafted by Sass, e-cookbooks, and video demonstrations featuring Sass via the WP Rawl website and social media channels.
“We’re dedicated to providing consumers with products that are beneficial to life, and we recognize that people may need help navigating how to eat a more balanced and clean diet,” said Ashley Rawl, vice president of sales, marketing and product development. “We are so happy to have Cynthia as a partner and are excited to share tips and recipes that incorporate more greens into everyday meals. Our goal is to provide consumers with easy solutions to start or continue living a fresher life.”
As part of the campaign, Sass and Nature’s Greens® products will be featured in TV segments focused on the versatility, convenience and ease of the products. Additionally, WP Rawl will collaborate with Sass on a retail dietitian collaboration with retailers.
Tel: (803) 894-1900
Publication date: 1/24/2018
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