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Kimbal Musk predicts exodus from desks to farms

After more than a decade working in tech, Kimbal Musk (brother of Elon) decided to lean into his true passion: local food. He now runs a chain of local food-focused restaurants called The Kitchen, as well as Big Green, a national nonprofit that builds educational gardens in public schools.

So it might not be surprising that he expects a growing number of young Americans to join him in the local farming movement.

When asked to name a big food trend looking forward into 2018, Musk said he sees millennials flocking to careers in agriculture rather than traditional office jobs.

“For the past 20 years, I think that technology has been a wonderful benefit for us in so many ways, but it’s not a very connected life. Social connectivity has really suffered because of technology. But we see urban farmers sell direct-to-consumer and be a part of their community,” he told Business Insider. “I see millennials leaving their office jobs to be in the urban farming community, because they get a connection back to their community.”

Read more at Business Insider (Leanna Garfield)

Publication date: 1/24/2018

 


 

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