Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Kilo-bucket of snack tomatoes: 50% more sales than expected

It was supposed to be a trial, just in summer. But the trial was expanded, and the Tommies buckets, filled with a kilo of snack tomatoes, have been on the shelves of a major Dutch supermarket chain for more than six months now. “The combination of high-quality tomatoes, the right packaging, and a market-oriented approach have made this innovation into a success.”

Jos van Mil, managing partner of Greenco: “We were called fools. A kilo of tomatoes in one bucket would be far too much, and wouldn’t sell. But we have proven the opposite. We have researched what the market wants, and we’re the first to be successful with a bucket filled with one kilo of Tommies snack tomatoes.” The kilo-bucket realises 50 per cent more sales than Greenco predicted. There isn’t any cannibalisation on other Tommies products on shelves either, because the sales of the 250 and 500-gramme packaging continue to show a rising line.
 


Highest quality in a bucket
Recent flavour tests from the Senso Test and Taste researchers show that the red snack tomatoes of Tommies are the best-tasting snack tomatoes from Dutch soil. Greenco has paid much attention to the flavour and high quality of the tomatoes during the entire process. Not just within the growing process, but the packaging as well, because these should help keep quality high.

It turned out there wasn’t a good packaging to pack one kilo of snack tomatoes that met the high quality requirements of Greenco. Jos van Mil developed the perfect bucket with Snackco, supplier of custom-made plastic fresh produce packaging. “The patented bucket meets the right height and air circulation requirements, among other things. Because of this, the product is well-protected, and the firmness and shelf life of the tomatoes is guaranteed.”

For more information:
Greenco
Middel Broekweg 130
2675 KJ  Honselersdijk, the Netherlands
T. +31 174 61 25 20
www.greenco.nl

Publication date: 1/17/2018

 


 

Other news in this sector:

8/10/2018 Lidl selling 5kg boxes of wonky fruit and veg for just £1.50
8/9/2018 M&S starts selling first 'Instagrammable vegetable'
8/8/2018 "We want to make specialty peppers more accessible"
8/8/2018 Australian farmer turns to watermelon to feed hungry cattle
7/20/2018 "Changes in food culture could open new opportunities for farmers"
7/19/2018 US: "Mini pepper category is now a core commodity"
7/18/2018 Local superfood from the nursery
7/13/2018 US: Food companies launch Sustainable Food Policy Alliance
7/13/2018 EU: 10 million euros for fruit and vegetable promotion
7/13/2018 National tomatoes first? How chauvinism influences buying behaviour
7/13/2018 UK government promotes fruit and vegetable consumption
7/12/2018 YouTuber makes musical instruments out of produce
7/10/2018 Messi and Ronaldo carved into watermelons
7/9/2018 Gaku still making art from fruit and veg
7/9/2018 Australia: Country of origin food labelling surveillance to commence
7/6/2018 Alexander Zverev: 'I eat two kilograms of strawberries a day'
7/4/2018 New CuteCumber Poppers win two awards in just a few weeks
7/4/2018 34 tons of strawberries to be served at Wimbledon
6/29/2018 "Businesses need to start preparing for major shift in digital landscape"
6/28/2018 Foreign Minister of Macedonia promises a box of tomatoes