Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Good pricing strawberries and tomatoes

Belgium: Turnover at Coöperatie Hoogstraten 6.4% higher than last year

Coöperatie Hoogstraten closed 2017 with a turnover of €236 million, which is 6.4 per cent (€14 million) higher than last year. This is remarkable as, barely two years ago, the record of €200 million was first exceeded. The turnover is both the result of partially increased volumes and good pricing for strawberries and tomatoes. With 32,000 tonnes of strawberries, Hoogstraten is the undisputed market leader and an important player on the European market. The growing volume of tomatoes (86,000 tonnes) is spread over loose tomatoes, vine tomatoes and increasingly over specialities.

Strawberries
The strawberries had a very strong start in 2017, both regarding production and regarding pricing. The volatility in supply caused relative scarcity in the month of July, resulting in skyrocketing prices. The second half of the year had larger productions, especially later during the season (November - December), after which prices went back to the expected prices for the time of year mid-December. With a volume of 32,000 tonnes and the second-highest average price ever, it could be called a good season. This is certainly true for growers that were on the market more or less constantly.

Tomatoes
Tomatoes started the season with excellent pricing for illuminated productions, which was partially the result of bad weather conditions in Spain. The continued switch to specialities also ensures the average value of tomatoes increasing sharply. Besides, the lack of long-lasting malaise in pricing also means 2017 can be called a good year for tomatoes.

Bell pepper
Whether it was due to the area expansions (particularly in the Netherlands) is difficult to say, but bell pepper had it considerably more difficult in 2017. The market was very even and had very few ups or downs.

Cucumber, asparagus, kiwi berries, cherries – although smaller products – also had results that were less good. Cucumber suffered due to chronic low pricing, asparagus had a production explosion because of the good weather, and kiwi berries and cherries suffered greatly because of the frost of 18 and 19 April 2017.

Despite the slight distinctions mentioned above, Coöperatie Hoogstraten, as a sales organisation and as a company, can look back on the past year with satisfaction. The lines have been drawn: there’s availability of good volumes, high quality, good relationships… Expanding on that is the task for the coming years.

This will take shape in projects regarding digitisation of all operations, logistics, data communication, staff… Intense professionalising is the goal of it all.

For more information: 
Hoogstraten

Publication date: 1/17/2018

 


 

Other news in this sector:

2/19/2018 “Market for illuminated tomatoes under more pressure than last year”
2/19/2018 Shorter travel time because of diminishing Polar ice
2/19/2018 Can someone turn that off? We're trying to sleep here!
2/19/2018 EU: Policy recommendations regarding position of fruit and vegetable sector
2/16/2018 Spring Festival approaches, cucumber prices rise
2/16/2018 World population growth 1 July 2016 - 1 July 2017
2/16/2018 Spanish ports increase horticultural products traffic by 10%
2/15/2018 US (MI): Online tool offers exporting intel to food and ag businesses
2/15/2018 China: Exports of Xinjiang vegetables to Pakistan
2/15/2018 Vietnam: Fruit, vegetable exports up 37% in January
2/15/2018 Ontario and Canada mark Agriculture Day with landmark agreement
2/15/2018 "Trump’s budget proposal is bad news for farmers markets"
2/14/2018 CAN (BC): Minimum wage up again
2/14/2018 Europe: Applications open for EIT Food Accelerator Network
2/14/2018 Belgium: Aubergine acreage BelOrta quickly increasing
2/14/2018 Spain: Murcia hit by frosts
2/14/2018 Uzbekistan aims to triple supply of fresh produce to Russia
2/14/2018 Ontario partners with University of Guelph
2/14/2018 UK food & farming sector highlights impact on home-grown production
2/13/2018 UK: EFRA re-open labour inquiry