Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Italy: Valleri celebrates 60th anniversary

Up until the 1960s, Cavallino Treporti was an area dedicated to fruit cultivation, but the flood of 1966 saturated the soils with brackish water and people had to find alternative productions. "We needed money quickly, so we started growing vegetables," recalls Stefano Valleri when retracing the history of his family's business, which was first established in 1957.

Above and below: the company's peach orchards

Founded by Stefano's grandfather Ottorino Valleri, the company started with fruit. After the flood, it started growing onions, tomatoes, peppers, aubergines and courgettes.


Crops evolved over the years from poly-tunnels to the most evolved greenhouse structures. In 1986, the company introduced lettuce heads  and, in the 1990s, it started with what would later become its core business - aromatic herbs.

"I started working for the company in 1992 after I graduated in Agricultural Studies. I remember we obtained around 5,000 pots in the first year, which is a tiny quantity compared to what we can do today." Currently, in fact, the business produces between 700 and 800 thousand pots.

In 1997, Valleri built the first greenhouses, to which more were added in 2000. The first tray packager was installed in 1996 and the company obtained the organic certification in 1999.

The company mainly used to supply wholesale markets. "I remember my grandfather telling me about taking the produce to the Rialto market in Venice on his boat. In 1994, I started supplying retailers, which have now completely replaced wholesale markets."

The new processing and packaging facility was built in 2002. In 2008, Valleri started producing fresh-cut products and introduced ready-to-eat ones in 2010. "Our family used to manage everything when we only focused on salad. We then started hiring and now employ around 15 people. I deal with production and commerce, while my sister Daniela is in charge of administration. The staff rotates tasks weekly as, this way, they have experience in all processing phases and avoid repetitive work. In addition, we organise training events every six months on safety, hygiene and work organisation."

"In 2010-2011, we started promoting the strong connection between tourism and agriculture through a product line called 'Prodotti del Parco'. My father started it all in 1963, when he had the idea of building a few bungalows to host tourists and visitors. Nowadays, Cavallino Treporti is considered among the most interesting tourist destinations in Northern Europe for campers."

Valleri's vast assortment includes packed unwashed, fresh-cut and ready-to-eat products as well as preserves and dried products part of the new VeggySnack line. As it is practical and can be stored for longer, it could be ideal for exports. 

"In order to remain active for 60 years, you need to be passionate about what you do, especially in the agricultural sector. You need to like this job, as it requires commitment seven days a week. We are stimulated by the fact we produce healthy innovative products."

Az. Agricola Valleri

Via del Vallone, 5
30010 Cavallino Treporti (VE)
Tel.: (+39) 041 5309581
Fax: (+39) 041 966812
Resp. commerciale: Stefano Valleri
Cell.: (+39) 335 7112954

Publication date: 12/20/2017



Other news in this sector:

1/19/2018 India: ChemChina finally gets CCI nod for Syngenta
1/19/2018 Spain: Sale of Planasa authorised
1/18/2018 US: Agrinomix is no longer a dealer of Martin Stolze
1/18/2018 Inverca and Deforche Construct sign business collaboration agreement
1/18/2018 Shakti Cocos continues as an independent company
1/18/2018 US: Rescued produce delivered farm to door
1/18/2018 ICL expands technical sales team
1/17/2018 AU: "Getting more from your system, straight from the commissioning stage"
1/17/2018 NL: Vyverberg first consultancy firm to receive HortiQ certificate
1/17/2018 CAN (ON): John Sebele joins A.M.A. as warehouse supervisor
1/17/2018 US: Kemin expands Crop Technologies sales force
1/16/2018 US (GA): Green-Tek announces new location in Baldwin
1/16/2018 UK: ICL expands technical sales team
1/16/2018 Syngenta appoints Chief Sustainability Officer
1/15/2018 Regulators stall Bayer-Monsanto megamerger
1/15/2018 US: RainSoil adds Danny Brooks as sales rep
1/15/2018 Belgian tomato producer Stoffels to expand with private equity funding
1/15/2018 Poland gets first agrifood cluster
1/15/2018 The euro: all signals on green
1/12/2018 Ukraine: Agrarian associations merge into Ukrainian Agrarian Forum