Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Fatiha Charrat - Delassus Group

Delassus shows off new look for its snacking tomatoes

The Moroccan company Delassus has updated its image with the launch of a new visual identity for its Duroc brand and a newly redesigned, highly interactive website.

Moroccan grower-exporter Delassus Group has announced the launch of a new visual identity for Duroc, the company’s 30-year-old brand for snacking tomatoes. The company has rejuvenated the brand with a colorful, artistic style, while employing an algorithm on the company’s redesigned website to create an immersive experience for visitors, whether they are using a computer, smartphone or tablet.

The result is a playful, multi-colored and highly interactive site, allowing visitors to navigate using the classic slide bar or by clicking on the homepage’s various eye-catching vignettes. 

Duroc’s website was awarded best product website for 2017 just one month after its launch. The improvements coincide with Delassus’s launch of its five distinct collections of snacking tomatoes, the result of five years’ research and development efforts.

The range is split into Notorious (cherry and baby plum tomatoes), Sun Pops (yellow and orange cherry and baby plum tomatoes), Delicates (exclusive and extra-sweet cherry tomatoes on the vine and baby plum tomatoes on the vine), Pop Star (finest varieties such as Kumato, mini-green cherry tomatoes and pink cherry tomatoes) and Lolly Pops (a mix of all the different varieties).

The branded collection is being sold through European and Russian supermarkets and is being presented at various exhibitions including WOP Dubai in the UAE and Fruit Logistica in Berlin. The company, which marked its 70th anniversary last year, will also be showing off its other products, including citrus, grapes and avocados.

For more information:
Fatiha Charrat
Delassus Group
Tel: +212 665 186 868

Publication date: 12/8/2017



Other news in this sector:

4/20/2018 Endless pictures of plastic packaging
4/5/2018 Start tomato concept 'Automato' for the vegetable specialty shop
3/28/2018 All Lidl packaging to be 100% recyclable by 2025
3/26/2018 FruitMasters gets a new soft fruit packing station
3/23/2018 Veggie packaging nominated for Innovation Awards finalists
3/22/2018 US: Packaging company holds grand opening for new printing facility
3/21/2018 “More environmental gains in waste reduction than in biodegradable packaging”
3/21/2018 870-ml bucket part of trend for larger packaging of snack fruit and vegetables
3/20/2018 Beet company launches resealable packaging and doubles shelf-life
3/16/2018 Germany: Suspicious package in tomato tin leads to police involvement
3/12/2018 Indian researchers increase tomato shelf life
3/7/2018 Italian company develops compostable labels
3/5/2018 30% more productivity and fewer failures
3/2/2018 California company introduces its first foodservice fresh-cut salad
2/27/2018 CAN (ON): Packaging partnership ensures year-round fresh produce
2/20/2018 Automato focuses on self-service trend
2/14/2018 "Try a more cosy relationship with your packaging supplier"
2/13/2018 A heart full of strawberries for lovers this Valentine's Day
2/13/2018 100% recyclable plant pots look to increase sustainability in horticulture
2/13/2018 Green and versatile packaging system for fresh produce