Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Fatiha Charrat - Delassus Group

Delassus shows off new look for its snacking tomatoes

The Moroccan company Delassus has updated its image with the launch of a new visual identity for its Duroc brand and a newly redesigned, highly interactive website.

Moroccan grower-exporter Delassus Group has announced the launch of a new visual identity for Duroc, the company’s 30-year-old brand for snacking tomatoes. The company has rejuvenated the brand with a colorful, artistic style, while employing an algorithm on the company’s redesigned website to create an immersive experience for visitors, whether they are using a computer, smartphone or tablet.

The result is a playful, multi-colored and highly interactive site, allowing visitors to navigate using the classic slide bar or by clicking on the homepage’s various eye-catching vignettes. 

Duroc’s website was awarded best product website for 2017 just one month after its launch. The improvements coincide with Delassus’s launch of its five distinct collections of snacking tomatoes, the result of five years’ research and development efforts.

The range is split into Notorious (cherry and baby plum tomatoes), Sun Pops (yellow and orange cherry and baby plum tomatoes), Delicates (exclusive and extra-sweet cherry tomatoes on the vine and baby plum tomatoes on the vine), Pop Star (finest varieties such as Kumato, mini-green cherry tomatoes and pink cherry tomatoes) and Lolly Pops (a mix of all the different varieties).

The branded collection is being sold through European and Russian supermarkets and is being presented at various exhibitions including WOP Dubai in the UAE and Fruit Logistica in Berlin. The company, which marked its 70th anniversary last year, will also be showing off its other products, including citrus, grapes and avocados.

For more information:
Fatiha Charrat
Delassus Group
Tel: +212 665 186 868

Publication date: 12/8/2017



Other news in this sector:

1/11/2018 New produce printing method uses food colouring
1/9/2018 Germany: Handheld inkjet
1/2/2018 "People consume about 40% more fruit if it's peeled and sliced"
1/2/2018 Modified atmosphere packaging for the retail market
12/22/2017 Three plants package TRIO is a hit for Hishtil
12/14/2017 Maximum protection and ventilation for the plants in transit and on display
12/7/2017 Cool Port Packing Rotterdam set to give laser labelling Europe-wide boost
12/1/2017 Sunset launches new football-shaped packaging for snacking tomatoes
11/30/2017 US company files complaint to halt fresh produce imports using its patented packaging
11/28/2017 "Fruit in punnets or pots not a trend but a necessity"
11/28/2017 Italy: Packtin develops biodegradable packaging
11/27/2017 Gift packaging at Mac Fruit Attraction China
11/24/2017 Mann's Packing introduces new holiday packaging for winter
11/23/2017 Caxton Mark offers new line of printed bags
11/17/2017 UK labelling company extends hands-on facilities for customers
11/13/2017 New Ulma packing machine for Belgian tomato grower
11/6/2017 US: 44% of fruit and veg go to waste, but better packaging could help
11/6/2017 Waitrose trialling environmentally friendly packaging for organic tomatoes
11/1/2017 "Red makes consumers retain attention to food labels"
10/31/2017 Euro Pool System and La Palette Rouge share knowledge in packaging pooling