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How Village Farms became an end-to-end operationLaunched in Pennsylvania in 1988, Village Farms has grown from a single 10-acre greenhouse operation to a vertically-integrated agricultural enterprise.
“On day one it wasn’t the plan,” admitted Mike DeGiglio, Village Farms’ President and CEO. “Our first crop was half peppers, half tomatoes, and our focus was on being a grower.”
When that first crop was rejected by a surly Northeastern produce broker for being “no good,” DeGiglio ignored the slight.
“We hired a sales guy the next day and never looked back.”
When the company began, all the disciplines in traditional produce companies were separate.
“The grower is the grower, who went to a labor manager to pick the crop, then to a processor who graded and sorted it. Then that’s sent to a trucking company, then to a broker. That broker would send it to a retailer,” DeGiglio recounted. “We asked ourselves, ‘why can’t we do all of it?’”
The answer was, “We can.” Today, Village Farms is an end-to-end operation.
Read more at BOSS Magazine
Publication date: 12/4/2017
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