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CPM Retail changes name to Soloberry to align with international push

CPM Retail, part of the AG Thames Group, will change its name to Soloberry to align the UK based business with that of its model in Spain, Soloberry SL. The move will go into effect today (1st December 2017). 

The company has expansions planned in North Africa, South America, Eastern Europe and Asia. This will see the business become one international berry company, under a single marque of Soloberry.

In the past year, the company has added stone fruit to its portfolio, linking its customers, growers, breeding and investment projects further. 
As part of the change, Begnat Robichaud, formerly General Manager of CPM, will become Managing Director of Soloberry, with Graham Blake, formerly General Manager of Soloberry SL, moving to a Non-Executive role, to support the transition and growth.

Graham Blake
“I am excited about the changes that I believe will drive the company to go forward as one, a stronger combined team, able to meet the challenges and opportunities ahead. We have an owner committed to success, and there is big potential to deliver for our customers, growers and breeding partners.” 

Begnat Robichaud
“Our combined management team has a mixture of youth and experience with unsurpassed depth of industry knowledge and a clear understanding of the unique challenges and opportunities. From being a business selling exclusively in UK, we now have activity in all European markets, and initial sales into the developing Asian markets which expands almost daily.”

For more information:
Rachel Montague-Ebbs 
CPM Retail
Tel: +44 013 2264 3022   

Publication date: 12/4/2017



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