Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Digitalisation in agriculture and the agri-food chain

Cogeca, the voice of European agri-cooperatives, called for a coherent EU strategy to promote the digital transformation of the agri-food chain at a Business Presidency Forum in Brussels.

At the high-level event, the pivotal role of agricultural cooperatives in driving the sector towards digital transformation was underlined.

Opening the event, Cogeca President Thomas Magnusson said “Digital technologies can help to achieve a more sustainable and competitive agriculture sector. Failure to uptake many innovative technologies on farms in the past have been down to the size of the farm, a lack of training or the high investments required. Agri-cooperatives can help their farmer owners overcome these challenges”.

Key findings of the study on "Agricultural cooperatives and digital technology" were presented by senior agricultural experts from Price Waterhouse at the Forum, who outlined the impact on the sector and the strategic challenges arising. Experts and representatives from Danish Agro, DRV Germany, DCoop Andalusia, GAIA EPICHEIREIN and the Fresh Produce Center also shared their insights and presented the different initiatives that agri-cooperatives are underpinning across Europe.

Coordinator of the Business Presidency Fora and representative of Coop de France Christian Pées said "Digitalisation and the efficient use of big data are revolutionising business models and processes in the agri-food chain. Digital technologies have given new momentum to the traceability of food and consumer information. Whilst new markets are developing, we need to strategically address the challenges and seize the opportunities, to better understand consumer behaviour and expectations, as well as to improve B2B relations along the chain".

Outlining ways to maximize the potential of the sector via digitalization, Mr Magnusson called for a coherent EU strategy to promote a digital transformation of the agri-food sector. We need the right infrastructures and access to broadband and satellite to solve the digital divide. The current legal framework for the collection, use and exchange of agricultural data is quite complex and fragmented. We need to develop a code of conduct on agricultural data sharing. Training and education is also essential”, he concluded.

For more information:
Copa Cogeca
www.copa-cogeca.eu

Publication date: 12/1/2017

 


 

Other news in this sector:

1/19/2018 "Easier to clean and lasting longer than polystyrene"
1/18/2018 US (NY): Research leads to affordable lighting systems
1/16/2018 Italy: Valagro and ALSIA open joint biostimulant laboratory
1/15/2018 Robomart develops self-driving greengrocer’s
1/15/2018 US (CA): Farm app consolidates data into one platform
1/11/2018 Indonesia: Future Agro Challenge finalists announced
1/10/2018 "Short hot water treatment induces chilling tolerance in cucumbers"
1/10/2018 "QA technology makes sense only if the market appreciates it"
1/10/2018 More investment in robotics is needed
1/10/2018 Phosphate detection in hydroponics using molecularly imprinted sensors
1/9/2018 Arno Eussen hands over ClimaConnect activities to KUBO
1/9/2018 CAN (ON): OGVG looking for research projects
1/9/2018 End of season tips & tricks
1/9/2018 Royal Brinkman improves mobile webshop
1/8/2018 UN brings Growboxx to Colombia
1/8/2018 How to build a successful vertical farm
1/5/2018 Web tool helps South Carolina, Florida strawberry growers
1/4/2018 MistTime10 Misting Controller: Updated Programming
1/3/2018 Panasonic unveils autonomous tomato picker in Tokyo
1/2/2018 LumiGrow releases online energy payback calculator