Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

NL: Prominent to start with snack tomatoes in 2018

Dutch tomato specialist, Prominent will enter the snack tomato sector next year. "It has become a substantial retail sector, and clients often ask us for this product", says Prominent's Gert-Jan van der Meer. "Prominent already supplies a wide variety of tomatoes, and this is an opportunity to further expand that assortment, to 15 segments."

"We will start with a small number of hectares, where we will do unlit cultivation. The idea is, of course, to enlarge this in the coming years, depending on market demand", says Gert-Jan. Prominent expects to make the snack tomatoes available primarily to their existing clients who want to broaden their purchase range from Prominent.

In a column, Jack Groenewegen writes that the snack tomatoes offer a chance in the taste segment. "At Prominent, we already have all the flavours, but in the large size segment, taste is not what sells. We have regularly tried better tasting varieties, but less of these are produced. We don't get good prices for these before they disappear again", he writes. "It seems that taste is not what matters for every type of tomato. In the smaller size segment, it however does count. There is growth in the cocktail and sunstream segments, and our tomatoes in these two segments are in the shelves all year long."

An extra tasty tomato forms part of the snack tomato segment. Just as in the other tomato varieties, Prominent works with breed segmentation, and so they chose the Sweetelle (Syngenta). 

For more information:

For sales information:
Coöperatie DOOR

Publication date: 11/6/2017



Other news in this sector:

7/19/2018 Evogene joins International Phytobiomes Alliance
7/19/2018 Australian Made Campaign appoints new CEO
7/19/2018 US: 2018 Caplan Family Business Scholarship application period open
7/19/2018 New project aims at sustainable substrates
7/18/2018 Management changes within Hatenboer-Water
7/18/2018 Panalpina Perishables Network expands to South Africa
7/18/2018 UK: Intelligent Growth Solutions appoints Chief Strategy Officer
7/18/2018 AgBiome secures $65 million to develop microbiome crop protection
7/18/2018 Aphria acquires assets in Latin America and the Caribbean
7/17/2018 Syngenta appoints Gaoning “Frank” Ning new Chairman of the Board
7/17/2018 CAN (ON): Cigarette blamed for million-dollar blaze
7/17/2018 American Farm Bureau promotes two staff members
7/17/2018 Art McSwain joins Certis USA as Regional Manager
7/17/2018 Austrian LED suppliers join forces
7/17/2018 Nutrien buys Agrible for $63 million
7/17/2018 CAN (QC): Premier Tech acquires engineering firm
7/17/2018 Heliospectra expands executive team with two VPs
7/17/2018 US (CA): GrowGeneration buys Santa Rosa Hydroponics and Grower Supply
7/16/2018 Tanimura & Antle promotes Nick Sgheiza to Vice President of Harvest
7/16/2018 "Better covering, less algae"