Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




How trends affect shoppers

Who isn't interested in a healthy diet and lifestyle these days? Today, obesity is the biggest problem facing society. No wonder more and more people are changing their eating habits. Eating less meat, going vegan, including more fruit and vegetables in our diet: people see all of these trends as increasingly relevant, and not just to themselves personally. We are also becoming more aware of how our eating habits are impacting the environment. Products on the shelves reflect this as well. Just count the number of times you see terms like 'organic', 'free-range' and 'locally produced' on their labels.

Convenience
Another trend resulting in major changes is the need for convenience. This includes not only convenience foods that require little preparation but also our tendency to eat at all hours. How many people actually still sit down to dinner at exactly 6:00 p.m.? Consumers eat a greater number of smaller meals per day. They graze their way through the day: on the go, at work or at home. But even for these 'in-between' meals, people want to have good healthy products at their fingertips.

Consumer buying behaviour
These global trends are changing consumer buying behaviour. This is why those of us at Prominent are constantly conducting research into these trends and developments and considering how they might affect the fresh produce shelf. If we didn't, quickly changing consumer buying behaviour could mean that our current line of products could become outdated just as quickly. Sharing these findings with our partners and other professionals provides a more accurate picture and helps us improve our consumer marketing.

Source: Prominent (Lynne Witlox)

Publication date: 11/10/2017

 


 

Other news in this sector:

11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables
10/30/2017 Commission approves new promotion programmes for EU agri-food sector
10/30/2017 Netherlands: Domino's Pizza spotlights tomato varieties
10/30/2017 Disney's Star Wars and Marvel icons to help families make healthier choices
10/30/2017 UK: Asda mix class I and II strawberries to limit food waste
10/27/2017 Peru launches sustainable development plan for capsicum