- General Manager Australia
- Head of Sales for Mexico and Latin America
- Сhief agronomist
- Chief plant protection agronomist
- Finance Manager for a Leading International Fresh Produce Business
- Sales Consultants Fertilizer - various European countries
- Product & Efficiency Manager - Role Based in Holland with regular trips to the UK
- Highly Experienced Agribusiness Professional now Available
- International Business student looking for an internship
- Responsable des cultures en pleine terre pour le nord de la France - Northern France
Top 5 -yesterday
Top 5 -last month
- US (NY): Sustainability symposium to focus on biological products
- US: Maine growers hungry for workers
- Biogas specialist presents concepts for energy plants and slurry processing
- US (TX): High school receives $10K Monsanto grant for greenhouse
- CAN (ON): Auto plant converted into medical cannabis cultivation facility in 12 months
Top 5 -last week
Do you know what motivates consumers?
Asking questions to ultimately gain more insight
Do you know which decisions are made at the kitchen table? What are the daily routines and eating habits that form the basis of these decisions? Who is responsible for the shopping list? How are the products rated, that ultimately land on the table? Do they meet the needs and expectations? And will these products be purchased again, during the next shopping trip? The answers to these questions can be obtained in various ways; through an online survey for example or during personal conversations at a trade show or festival.
Shoppers vs consumers; do you know the difference?
In the Prominent blogs, they often talk about shoppers, but consumers also play a crucial role in the sales process. The difference between the two definitions is that shoppers actually purchase products, while consumers also make decisions at the kitchen table; they reflect a broader range of acts and emotions. Therefore, it is important to gain insight in their motives.
More sales through quality control and eye for the consumer
When selling a product, we focus on the unique characteristics of the product and on the expectations and lifestyle of consumers. A sales campaign is successful when these two aspects seamlessly go together. Consumers recognise themselves in the image that is portrayed and are triggered to buy the product. When the product ticks all the boxes – it literally tastes like more – chances are high it will end up in shopping carts more often.
For more information:
Wim van den Berg
+31 (0)6 5756 4346
Publication date :
Receive the daily newsletter in your email for free | Click here
Other news in this sector:
- 10/15/2018 Five lessons from the Australian strawberry needle crisis
- 10/08/2018 "Toss a tomato, win some dough"
- 09/25/2018 US (IL): Mobile farmers market makes fresh produce accessible and affordable
- 09/21/2018 US: Agtech company partners with podcast to launch educational series on soil health
- 09/19/2018 US (MO): Bayer donates living billboards harvest to St. Louis Area Foodbank
- 09/11/2018 Spain: Marketability probability study of cherry tomato cultivars
- 09/10/2018 Roasted: the tomato marketing board of Canada
- 09/03/2018 ‘Florida growers say Trump's NAFTA substitute won't halt Mexico's advantages’
- 08/31/2018 "Shared vision for sustainable agriculture"
- 08/30/2018 NatureFresh Farms donates produce to reduce food waste footprint
- 08/30/2018 Taste Australia yields big results in foreign trade
- 08/30/2018 US: AgSharks competition offers $250,000 minimum investment for startups
- 08/29/2018 US (MO): Growing veggies on a billboard
- 08/28/2018 Turkish exporters promote produce in Russia
- 08/24/2018 New Mexico officials start offensive to spot fake chile
- 08/21/2018 VegDoctor encourages Australian growers to innovate
- 08/20/2018 "A third of European fruit and veg crop too ugly to sell"
- 08/17/2018 How sustainability can increase your profits
- 08/17/2018 Ukraine: Fresh produce delivered straight from producer to consumer in Kherson
- 08/16/2018 PlanetProof releases English version of plant product certification scheme