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Do you know what motivates consumers?Earlier, Prominent mentioned the importance of understanding how shoppers purchase their groceries. But do you know how consumers – those seated around the dinner table or busy in the kitchen – act? Since this answer is just as important, Prominent have started a campaign. The tips from this blog offer insight in what drives consumers.
Asking questions to ultimately gain more insight
Do you know which decisions are made at the kitchen table? What are the daily routines and eating habits that form the basis of these decisions? Who is responsible for the shopping list? How are the products rated, that ultimately land on the table? Do they meet the needs and expectations? And will these products be purchased again, during the next shopping trip? The answers to these questions can be obtained in various ways; through an online survey for example or during personal conversations at a trade show or festival.
Shoppers vs consumers; do you know the difference?
In the Prominent blogs, they often talk about shoppers, but consumers also play a crucial role in the sales process. The difference between the two definitions is that shoppers actually purchase products, while consumers also make decisions at the kitchen table; they reflect a broader range of acts and emotions. Therefore, it is important to gain insight in their motives.
More sales through quality control and eye for the consumer
When selling a product, we focus on the unique characteristics of the product and on the expectations and lifestyle of consumers. A sales campaign is successful when these two aspects seamlessly go together. Consumers recognise themselves in the image that is portrayed and are triggered to buy the product. When the product ticks all the boxes – it literally tastes like more – chances are high it will end up in shopping carts more often.
For more information:
Wim van den Berg
+31 (0)6 5756 4346
Publication date: 10/27/2017
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