Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Do you know what motivates consumers?

Earlier, Prominent mentioned the importance of understanding how shoppers purchase their groceries. But do you know how consumers – those seated around the dinner table or busy in the kitchen – act? Since this answer is just as important, Prominent have started a campaign. The tips from this blog offer insight in what drives consumers.



Asking questions to ultimately gain more insight
Do you know which decisions are made at the kitchen table? What are the daily routines and eating habits that form the basis of these decisions? Who is responsible for the shopping list? How are the products rated, that ultimately land on the table? Do they meet the needs and expectations? And will these products be purchased again, during the next shopping trip? The answers to these questions can be obtained in various ways; through an online survey for example or during personal conversations at a trade show or festival.

Shoppers vs consumers; do you know the difference?
In the Prominent blogs, they often talk about shoppers, but consumers also play a crucial role in the sales process. The difference between the two definitions is that shoppers actually purchase products, while consumers also make decisions at the kitchen table; they reflect a broader range of acts and emotions. Therefore, it is important to gain insight in their motives.

More sales through quality control and eye for the consumer
When selling a product, we focus on the unique characteristics of the product and on the expectations and lifestyle of consumers. A sales campaign is successful when these two aspects seamlessly go together. Consumers recognise themselves in the image that is portrayed and are triggered to buy the product. When the product ticks all the boxes – it literally tastes like more – chances are high it will end up in shopping carts more often.

For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl

Publication date: 10/27/2017

 


 

Other news in this sector:

11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
11/10/2017 How trends affect shoppers
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables
10/30/2017 Commission approves new promotion programmes for EU agri-food sector
10/30/2017 Netherlands: Domino's Pizza spotlights tomato varieties
10/30/2017 Disney's Star Wars and Marvel icons to help families make healthier choices
10/30/2017 UK: Asda mix class I and II strawberries to limit food waste