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Robinson Fresh releases new line of baby vegetables

A full line of baby vegetables is now available from Robinson Fresh under the Green Giant Fresh label. The product line includes baby squash, cucumbers, peppers and tomatoes, and is marketed towards conscious consumers looking for healthy snacking or easy meal preparation.



“There is rising consumer demand for healthier snack foods, smaller portions and, ultimately, less food waste. This line of baby vegetables helps meet that demand,” said Michael Castagnetto, vice president of global sourcing at Robinson Fresh. 

“With our Green Giant Fresh baby vegetable line, we have an opportunity to work with retailers to give consumers what they want and help shape the marketplace toward an innovative and consumer-driven landscape.”

There is an increasing number of single-person households, and more meals are being prepared at home. The USDA Healthy U.S.-Style Pattern recommends at least a cup of vegetables every day per person. However, studies have found that too many vegetables purchased at one time can lead to food waste. The new line of fresh produce items are available in 8 ounce bags with a handle on top for easy grab-and-go access without the excess.

For more information:
Liz Erickson Monson
Robinson Fresh
Tel: +1 320 444 2733

Publication date: 10/30/2017

 


 

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