Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




UK: Asda mix class I and II strawberries to limit food waste

Asda has started sneaking bruised and wonky strawberries into standard punnets in a war against food waste.

For the past 20 weeks its packs of strawberries have contained a mix of "class 1" and "class 2" fruit instead of purely class 1. The supermarket said "shoppers haven't noticed and that the trial was proving a big success."

Where class 1 fruit is perfectly shaped and has less than 10 per cent surface bruising, class 2 fruit is slightly less regular in shape and has more bruising. 
 
Class 2 items are often found in "basics" and "wonky" ranges of fruit and vegetables, but this is the first time ASDA has put them in normal packs. 

The price has been slightly reduced to reflect the move, it said. 

ASDA is rolling out the move wider across other lines, so wonky fruit and vegetables will be sold as standard. Other retailers including Sainsbury's already include class 2 fruit and vegetables in some standard ranges, depending on seasonality. 

A spokesman said: "For other lines where class 2 is being included, Asda is using the work started three years ago on wonky produce to learn about what customers will accept in terms of visual appearance on produce and as such, has changed a number of specifications to allow growers to utilise more of their crops and reduce waste in the supply chain."

It comes after Tesco has started selling green oranges, as supermarkets are drastically cutting standards for fruit and vegetables' appearance in a bid to reduce waste. The retail giant has announced that it will start selling green satsumas and clementines, which it claims are "perfectly ripe" and will be as sweet as orange-coloured ones.


Publication date: 10/30/2017

 


 

Other news in this sector:

1/22/2018 "More fresh vegetables: Make it easier for consumers"
1/19/2018 Increased funding to promote Europe's agricultural products
1/18/2018 US (VT): Grant funds to enhance competitiveness of specialty crops
1/18/2018 US: Farm Bureau challenges students to combat food insecurity
1/17/2018 Kilo-bucket of snack tomatoes: 50% more sales than expected
1/17/2018 Australia: Linking healthy eating with feeling good
1/16/2018 Promotable volume of Mexican-grown asparagus starting in February
1/16/2018 Australia: Online veg consumer data dashboard launched
1/16/2018 UK: AHDB gets fit for the future in market development restructure
1/15/2018 NatureFresh offers tomato lovers 'guide to every type of tomato'
1/10/2018 US: California Giant sponsors 5th Annual Tour de Fresh
1/10/2018 Reminder to remember the roo in the lead-up to Australia Day
1/9/2018 US (MI): Marketing Boot Camp for greenhouse operations
1/8/2018 US: Lettuce grower-shipper rings in 2018 with New Year’s promotion
1/8/2018 US: "New Year, New You" promotional campaign rolls out
1/5/2018 Australia: Grocer supports local growers
1/5/2018 US (CA): Vegetable grower encourages healthy eating with giveaways
1/4/2018 US (AZ): Non-traditional food bank rescues fresh produce
1/3/2018 Lorry’s safety system prevents collision with child in Norway
12/22/2017 Merry Christmas