Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Monterosa tomato coming to North America

Semillas Fitó, S.A. and Mastronardi Produce have entered a long term partnership for the production and exclusive distribution of Monterosa tomatoes in North America. 



The strategic partnership is key to Fito’s international brand sales strategy, and will bring their proprietary Monterosa tomatoes to North American consumers.

Since its commercial launch two years ago, Monterosa, a cross between a pear tomato from Spain and a Costoluto Genovese from Italy, is obtaining excellent results both in the national market (distributed through Gavà Group company) and in Europe (distributed through BelOrta in Belgium, Savéol in France and Cedior in Italy) Fito told.

The Monterosa tomato is characterized by its intense pink color, a sweet taste with soft meat and fine skin that consumers worldwide will now enjoy. 

Mastronardi will be holding the first Monterosa tasting at PMA Fresh Summit next week at booth 533. 

For more information:
Daniela Ferro 
Tel: +1 519 326 3218
Mob: +1 519 990 6933

Publication date: 10/26/2017

 


 

Other news in this sector:

4/17/2018 China: "Fruit tomatoes are in high demand"
4/16/2018 "Carolina Reaper" once again the world's hottest chilli pepper
4/13/2018 "Never enough product in the middle of the winter"
4/11/2018 Man enters chilli-eating contest. The chilli won.
4/6/2018 “Constantly new varieties on trial in German-speaking Switzerland”
4/5/2018 Dutch Tomberry season kicks off
4/5/2018 The bell pepper: a vegetable history
4/4/2018 Beating the heat with cucumbers
4/3/2018 Cookies vs Strawberries
4/3/2018 Italy: Kamarino cherry tomatoes are not a commodity
3/23/2018 US: New Caulifornia Riced Vegetable side dish now available in Illinois
3/21/2018 Fresh Grocer: Purple artichokes
3/19/2018 A new soil amendment to prime soil for optimal plant growth
3/16/2018 Fast food of the future
3/14/2018 The pick of hybrid fruit and vegetables
3/6/2018 Living on an island
3/6/2018 Stop wasting time peeling your vegetables
3/5/2018 Upside Down Map
3/1/2018 Keeping fresh produce in your refrigerator but watch the humidity!
3/1/2018 "Automated plant elevation system saves up to 90% labor time"