Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Monterosa tomato coming to North America

Semillas Fitó, S.A. and Mastronardi Produce have entered a long term partnership for the production and exclusive distribution of Monterosa tomatoes in North America. 

The strategic partnership is key to Fito’s international brand sales strategy, and will bring their proprietary Monterosa tomatoes to North American consumers.

Since its commercial launch two years ago, Monterosa, a cross between a pear tomato from Spain and a Costoluto Genovese from Italy, is obtaining excellent results both in the national market (distributed through Gavà Group company) and in Europe (distributed through BelOrta in Belgium, Savéol in France and Cedior in Italy) Fito told.

The Monterosa tomato is characterized by its intense pink color, a sweet taste with soft meat and fine skin that consumers worldwide will now enjoy. 

Mastronardi will be holding the first Monterosa tasting at PMA Fresh Summit next week at booth 533. 

For more information:
Daniela Ferro 
Tel: +1 519 326 3218
Mob: +1 519 990 6933

Publication date: 10/26/2017



Other news in this sector:

1/19/2018 Mushrooms becoming fashionable
1/16/2018 "Spirulina very popular in France"
1/3/2018 India: Arunachal oranges go global
1/3/2018 "More and more growers see the need for insect gauze"
12/22/2017 "The cleaner the greenhouse, the better"
12/21/2017 US: T.O. Plastics expands line of square pots
12/21/2017 Village Farms tomato wins produce business innovation award
12/19/2017 Mushroom grower wins best new product at NY Produce Show
12/19/2017 Denmark: Using tomato stems to build a house
12/13/2017 UK: Snowbergines to hit Waitrose shelves
12/11/2017 CAN (ON): Vineland researches cider profiles and consumer preference
12/6/2017 "Dark-green Faiza RZ bean surprises German consumers"
12/4/2017 Singapore: Panasonic salad hits the market
11/30/2017 International interest for edible mini roses
11/28/2017 Koppert Cress introduces Gangnam Tops
11/21/2017 Village Farms tomato selected as finalist for innovation award
11/17/2017 Multitank to improve transport of produce in bulk
11/3/2017 Innovations at PMA: American growers get extra value from their product
11/1/2017 Whole Foods to offer new vegan tomato-based "tuna" sushi
10/16/2017 Monterosa tomatoes shipped from Almeria to the Netherlands