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US: Urban food from supermarket rooftops to a storied ball park

Since its inception in 2008, Green City Growers (GCG), a Certified B Corporation that installs and maintains vegetable gardens and farms within the greater Boston area, has assisted in the production of more than 175,000 pounds of organic produce, donated more than 12,000 pounds of fruits and vegetables, and engaged more than 7,500 people through their efforts.

“The mission is to grow food in unused spaces and provide people access to fresh produce,” says Jessie Banhazl, CEO and co-founder of GCG. “Having that mission as the core of our trajectory has led us into so many different spaces, which has been really fun and interesting and made us realize that there are so many possibilities for this kind of work.”

The potential for possibilities was an unexpected surprise for Banhazl, who had previously worked in reality television production. After moving back to Boston from New York City, she was approached by a college friend who had been inspired by organizations and businesses on the West Coast that provided vegetable garden installations and maintenance to local residents.

“There weren’t many companies doing anything like this in Boston, so we had the idea to take that business model and run with it,” says Banhazl. “When we launched the business, we wanted to help people be more self-sustaining and learn how to grow food at home, and we had a lot of interest from people wanting to do that. What we didn’t expect was so much interest from the commercial market.”

Read more at Seedstock (Charli Engelhorn)

Publication date: 9/13/2017



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