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MightyVine's Gary Lazarski blogs on Business News Daily

In a piece for Business News Daily, Gary Lazarski, CEO of MightyVine, talks about the company's mission:

"MightyVine was founded on the simple belief that the best tomatoes are grown closest to home. Our goal is to emulate the feeling someone has when growing their own tomatoes in the summer in their garden –  being able to touch, smell and taste the freshness of each fruit as if it were picked from your own backyard. It is a feeling that has become less and less common in the United States.

"Most large-scale growers have relocated to Mexico, California and Canada to capture some of the natural resources those regions hold, namely sunlight. Companies look to grow large volumes to supply the U.S. in the most economical way. In turn, growers look to maximize their profits by growing where the sunlight is strong and the labor force is inexpensive. The goal is to ship their products across the country and low gas prices make this possible. Unfortunately, taste has been the one missing ingredient in this process. Since a tomato is 90 percent water, they do not travel well. This forces growers to pick their fruits earlier than normal to ensure the tomatoes shelf life and durability."

Read the full blog here. See also the below video from WIFR.

Publication date: 9/11/2017



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