Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

Belgium: Carrefour pays attention to grower's choice of substrate and variety

The involvement of growers in marketing campaigns is becoming increasingly popular. Dutch retailer Jumbo is filming inside the greenhouse, Lidl puts them in their magazine and in the Albert Heijn the growers stare at you from big cardboard promotion boards. In Belgium, Carrefour goes one step further. They explain the grower's choice of substrate and variety and how they can guarantee the quality of their tomatoes.

"A combination of a tasteful variety, a sustainable grow bag and a specialized Belgian grower", the retailer writes on his website, explaining why they chose for the Nunhems Foundation variety of Bayer CropScience. "The selected variety Foundation provides good homogeneous trusses, with few malformed fruits and little cultivation waste. In addition, the variety also has a good shelf life, so that in the store or at home, little is discarded. The variety not only produces beautiful trusses with well-formed fruits, but also a delicious full flavor, which is further enhanced by the use of the Peltracom Grow Bag."

They explain in detail what the Peltracom Grow Bag represents. "This, unlike other substrates, consists of sustainable organic raw materials. This rich soil ensures a natural nutrition for the plant. Thanks to the stimulating microbial community in the substrate, good plant protection is also possible. The expert cultivation guidance of Peltracom allows for optimal control of the cultivation, which contributes to the resilience of the plants and the taste of the fruits. Moreover, the organic substrate is 100% compostable, which makes a significant difference in the sustainable cultivation process."

Thirdly, the origin of the grower is also addressed. "Carrefour Belgium is working hard to support Belgian producers. The cooperation with the company Tomato Masters in Deinze is an example of this. After 3 years, cooperation is strengthened by the development of the KKC TOV. The more than 6 hectare of the Foundation variety, which was specially planted for Carrefour, has to ensure that our customers find high quality TOVs in our stores throughout summer."

Read the entire article here, (in Dutch)

Publication date: 8/23/2017



Other news in this sector:

9/25/2017 China's first Cucumber Carnival
9/25/2017 Italy: Origin of tomatoes on the label
9/11/2017 Dutch students reveal opportunities in Canadian horticulture
9/8/2017 If you are good-looking, join this Hoogendoorn contest
9/8/2017 Aussie growers kick off six-month trade tour
9/7/2017 Perdue unveils new USDA Ethics App for Executive Branch employees
8/31/2017 US: Syngenta grants available for education, hunger relief
8/30/2017 Cucumber-slicing vehicle garnishes cocktails across America
8/29/2017 US: Tour de Fresh completes record-breaking fourth year
8/25/2017 Kenya plans to boost ag exports to Asia at World Expo 2017
8/24/2017 Knowledge prevents consumer herb disappointment
8/24/2017 Tour de Fresh brings more than 50 salad bars to U.S. schools
8/23/2017 Snack cucumbers marketed as perfect for summer
8/23/2017 Marking of fresh produce with “Made in Israel” label gets underway
8/23/2017 US: Field tomato grower donates backpacks to students
8/21/2017 Ghana: Agro input dealers schooled on salesmanship
8/15/2017 This is what Chinese consider a hot tub
8/9/2017 US: New Food and Farm Facts Book on sale
8/9/2017 Export markets to Taste Australia through massive trade drive
8/7/2017 Wall Street Journal digs into produce trends