Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




European growers introduce ‘Green Heart’ label for sustainability and taste

Using the best techniques available for heating the greenhouse, reduce CO2 emissions and, if possible, growing without chemical crop protection. The whole horticultural sector is working on it, but the consumer is hardly aware of it. The Belgium Green Heart lable is meant to change that. "The efforts of the sector are made visible. If you buy a product with the label, you can be sure that it is healthy, tasty and sustainable." Growers all over are invited to join the movement. 


Daniël Cromphout of KBC , Piet de Schepper of Tomaholic, Stefaan Vandaele of Peltracom.

The label, launched in Terneuzen last week, is an initiative of nursery Tomaholic, substrate supplier Peltracom and KBC Bank. The Green Heart stands for tasty, quality and sustainable. Maaike Perneel of Peltracom: "A product answering to all three of these prerequisites is something we want to give a face to. This benefits both the cultivation and the industry.”


The Green Heart label 

The label is free for people to use: there are no checks and associated costs. Yet, not everybody may sell produce under The Green Heart header. There is a charter. "You have to adhere to a particular philosophy as a grower and that includes a charter. The product has to be, again, tasty, quality and sustainable, and not rely on chemical agents," says Maaike Perneel. "This results in a distinctive product." The choice of an organic substrate is a prerequisite for the soil and plant health, but the use of Peltracom products is not required. "It involves the provision of sustainable efforts.”



More information:
't Groene Hart
www.thegreenheart.be
https://www.facebook.com/TheGreenHeartofEurope
https://twitter.com/tgroenhart


Publication date: 9/19/2013

 


 

Other news in this sector:

8/20/2018 Dr. Patrick Stover appointed sole finalist for Texas A&M AgriLife Research director
8/20/2018 Dr. Shefali Mehta tapped as new leader of Soil Health Partnership
8/20/2018 American hydroponics supplier moves into European market
8/17/2018 Hydroponics and NFTs shown in Thailand
8/17/2018 Fluence appoints David Cohen as COO
8/17/2018 The seed shift has started
8/16/2018 Rabobank: EUR 1,698 million net profit in first half 2018
8/16/2018 Full Harvest closes $8.5 million Series A to solve food waste problem
8/16/2018 Illumitex expands to Canada
8/16/2018 CAN (SK): David Marit becomes provincial agriculture minister
8/15/2018 Pete's Living Greens names Brian Cook as President
8/15/2018 Oboya board member decides to resign
8/15/2018 Village Farms reports net loss, cannabis production ramps up
8/15/2018 Future Farm announces strategic financing, new corporate secretary
8/14/2018 UK: BASIS celebrates its 40th anniversary
8/14/2018 Dr. Hong Zhu promoted to Senior VP of R&D at BioConsortia
8/13/2018 "Investing in consumer trust pays off in the end"
8/13/2018 US (HI): Kilauea Community Agricultural Center continues to grow
8/13/2018 UK: Ebtech Group celebrates 10 years
8/13/2018 RHP certification for Nestaan