Canada: GoodLeaf Farms launches microgreens at Atlantic Superstores
Using technology created by its parent company TruLeaf Sustainable Agriculture Ltd., GoodLeaf is pioneering a new, indoor, vertical farming system that uses LED lights and reclaimed rainwater to grow ultra-fresh produce in as little as one week, without the use of pesticides. Built with the highest degree of sustainability in mind, the process uses up to 90% less water than traditional farming methods and can be harvested, packaged and available for sale on store shelves within a day.
“We know our customers are looking for exceptional produce, grown locally wherever possible, which is why we are such huge supporters of local and regional suppliers,” said Mark Boudreau, Director, Corporate Affairs, Loblaw Companies Ltd. “Having fresh local vegetables year round in the Maritimes would have been impossible a decade ago. We’re excited about today’s launch, and proud of our role working with TruLeaf over the past few years to bring this innovative farming technology to our Atlantic Superstore customers.”
GoodLeaf Farms has been embraced by local wholesalers and restaurants who were drawn to the incomparable quality, consistency and freshness of GoodLeaf products. Today’s announcement at Atlantic Superstore, however, marks the first consumer launch with Loblaw in the Maritimes.
“We are thrilled to be bringing a new era of freshness to Atlantic Canadian consumers,” said Gregg Curwin, President & CEO, GoodLeaf Farms. “We grow our produce in tightly-controlled environments to the very highest standards in the industry. It’s a difference you can truly taste – our products are bursting with flavour and nutrition. And by dramatically reducing the time and energy needed to grow produce, it really is a new way to eat responsibly.”
For more information:
www.goodleaffarms.com