Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Wall Street Journal digs into produce trends

What makes produce trend? Wall Street Journal writer Karen Stabiner sought out to answer that question in the newspaper’s latest food trend story, “Forecasting the Next Food Fad: Are ‘Kohlrabi’ and ‘Yacon’ the Next Kale?” published on July 27.

The author reached out to Karen Caplan, president and CEO of Frieda’s Specialty Produce, as well as top-trending chefs and farmers, to report on the new urgency of fruit and vegetable trends and the increasing demand for the latest items at restaurants, grocery stores, and home delivery services.



“…Caplan has never seen anything like the current scramble for marquee produce. ‘Information travels at the speed of light’ in the Instagram era, she said. The next big thing gets a lot more exposure, and faces a lot more competition,” said the article. 

Stabiner discusses the synergy between farmers and chefs with exclusive new vegetables, both on the small scale and larger scale, touching on items like kohlrabi, broccolini, escarole, and tropical root yacon.  

Stabiner explains that national distributors like Frieda’s often take a more strategic approach to trend-building, requiring a product to have “volume and a decent shelf life.”

“For example, yacon was brought to our attention a few years ago,” added Caplan. “But the volume was limited and shelf life was just not viable for retail.” 

Other trending items mentioned in the article include jackfruit and Frieda’s exclusive Stokes Purple sweet potatoes—both with good shelf life, great volume, and stable supply to be available anywhere and almost year-round.

Contact:
Oakley Boren
Frieda's Specialty Produce
Tel (+1) 714-733-7660

Publication date: 8/7/2017

 


 

Other news in this sector:

9/25/2017 China's first Cucumber Carnival
9/25/2017 Italy: Origin of tomatoes on the label
9/11/2017 Dutch students reveal opportunities in Canadian horticulture
9/8/2017 If you are good-looking, join this Hoogendoorn contest
9/8/2017 Aussie growers kick off six-month trade tour
9/7/2017 Perdue unveils new USDA Ethics App for Executive Branch employees
8/31/2017 US: Syngenta grants available for education, hunger relief
8/30/2017 Cucumber-slicing vehicle garnishes cocktails across America
8/29/2017 US: Tour de Fresh completes record-breaking fourth year
8/25/2017 Kenya plans to boost ag exports to Asia at World Expo 2017
8/24/2017 Knowledge prevents consumer herb disappointment
8/24/2017 Tour de Fresh brings more than 50 salad bars to U.S. schools
8/23/2017 Belgium: Carrefour pays attention to grower's choice of substrate and variety
8/23/2017 Snack cucumbers marketed as perfect for summer
8/23/2017 Marking of fresh produce with “Made in Israel” label gets underway
8/23/2017 US: Field tomato grower donates backpacks to students
8/21/2017 Ghana: Agro input dealers schooled on salesmanship
8/15/2017 This is what Chinese consider a hot tub
8/9/2017 US: New Food and Farm Facts Book on sale
8/9/2017 Export markets to Taste Australia through massive trade drive