Announcements

Job offersmore »





Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Wall Street Journal digs into produce trends

What makes produce trend? Wall Street Journal writer Karen Stabiner sought out to answer that question in the newspaper’s latest food trend story, “Forecasting the Next Food Fad: Are ‘Kohlrabi’ and ‘Yacon’ the Next Kale?” published on July 27.

The author reached out to Karen Caplan, president and CEO of Frieda’s Specialty Produce, as well as top-trending chefs and farmers, to report on the new urgency of fruit and vegetable trends and the increasing demand for the latest items at restaurants, grocery stores, and home delivery services.



“…Caplan has never seen anything like the current scramble for marquee produce. ‘Information travels at the speed of light’ in the Instagram era, she said. The next big thing gets a lot more exposure, and faces a lot more competition,” said the article. 

Stabiner discusses the synergy between farmers and chefs with exclusive new vegetables, both on the small scale and larger scale, touching on items like kohlrabi, broccolini, escarole, and tropical root yacon.  

Stabiner explains that national distributors like Frieda’s often take a more strategic approach to trend-building, requiring a product to have “volume and a decent shelf life.”

“For example, yacon was brought to our attention a few years ago,” added Caplan. “But the volume was limited and shelf life was just not viable for retail.” 

Other trending items mentioned in the article include jackfruit and Frieda’s exclusive Stokes Purple sweet potatoes—both with good shelf life, great volume, and stable supply to be available anywhere and almost year-round.

Contact:
Oakley Boren
Frieda's Specialty Produce
Tel (+1) 714-733-7660

Publication date: 8/7/2017

 


 

Other news in this sector:

2/19/2018 Jordanian fruit and vegetable exporters visit Fruit Logistica
2/16/2018 Germany: Starting signal for regional salad and mini cucumbers
2/15/2018 Landgard persuades its visitors with innovative marketing ideas
2/13/2018 New snacks and fresh-cut products in Berlin
2/12/2018 Double Diamond Farms hires new marketing specialist
2/8/2018 "Focus on complete dishes instead of on separate products"
2/7/2018 Freshfel Europe endorses adoption of social media
2/2/2018 Frankort & Koning starts cooperation with German growers
1/31/2018 US (TX): Strawberry hummus to be sold at H-E-B for Valentine's Day
1/31/2018 Peas Please: initiative to create Veg Ad Fund
1/30/2018 Germany: “Trend is towards unpackaged cucumbers”
1/30/2018 Russia not ready to lift all agriculture restrictions on Turkey
1/24/2018 US (MI): Farm to Freezer creates new customers
1/22/2018 "More fresh vegetables: Make it easier for consumers"
1/19/2018 Increased funding to promote Europe's agricultural products
1/18/2018 US (VT): Grant funds to enhance competitiveness of specialty crops
1/18/2018 US: Farm Bureau challenges students to combat food insecurity
1/17/2018 Kilo-bucket of snack tomatoes: 50% more sales than expected
1/17/2018 Australia: Linking healthy eating with feeling good
1/16/2018 Promotable volume of Mexican-grown asparagus starting in February