CAN (ON): Pure Flavor expands leadership team

Building on consistent year over year growth, greenhouse grower & marketer Pure Flavor announced the addition of Chris Veillon as Chief Marketing Officer to the company’s executive leadership team.

“As we continue to grow our retail & foodservice business, we needed to strategically evolve our marketing direction to support our premium line of greenhouse vegetables. In adding Chris to our executive team, we have added a seasoned strategic marketer who not only understands the industry but has been successful in building consumer facing brands over the last 20 years", said Jamie Moracci, President.

Under the Pure Flavor brand, the company grows & markets an extensive variety of greenhouse tomato, bell pepper, cucumber, eggplant, and living lettuce that is grown in Canada, USA, and Mexico. Founded in 2003, Pure Flavor has experienced significant growth year over year with its expanding product offering.

“This is a fantastic career opportunity, I am very excited to join the leadership team at Pure Flavor. The company culture and growth opportunity is unique which made it even more of a reason to join the Pure Flavor team", said Chris Veillon. “The product base is vast and expanding year after year to meet retail demand, I’m very excited to work with the team to strengthen the Pure Flavor brand position", commented Chris. As Chief Marketing Officer, Veillon will be responsible for all initiatives related to conceptualizing and implementing market strategy while providing strategic direction for promotion & advertising.

With the addition of Veillon as Chief Marketing Officer, the company also promoted Matt Mastronardi to Executive Vice-President. Mastronardi is one of the founding partners of Pure Flavor and is part of the sales team.

“These are exciting times for our company. The strategic partnerships we have built with our growers, retail, and foodservice partners, is allowing us to continually extend our reach across North America”, said Matt Mastronardi. Mastronardi, Jamie Moracci, and Jeff Moracci, Pure Flavor’s CFO founded Pure Flavor in 2003. With its corporate headquarters in Leamington, ON the company now operates in 3 countries with multiple distribution center locations providing year-round production.

Pure Flavor will be exhibiting at the upcoming PMA Foodservice Trade Show in Monterrey, CA July 30. Stop by Booth #1106 to see Pure Flavor’s product line.

For more information:
Pure Flavor
P.O. Box 607, Leamington, Ontario, N8H3X4
T: 1.519.326.8444
F: 1.519.326.7960
www.pure-flavor.com