Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Ton Janssen to focus on promotional activities:

Dutch Tasty Tom grower to sell company

"I can’t say it another way, it was good while it lasted," says Dutch grower Ton Janssen. The man who made the Tasty Tom big in Holland has decided to put his nursery in Venlo up for sale and to focus entirely on the promotional activities for Dutch horticulture and for the Tasty Tom brand. And how do you do that as a marketing man? With a happy video, of course.



"This year I’ll become 61. My three children are not joining the company and my big hobby is to do sector-wide PR and Tasty Tom in particular. I would like to keep going on or expanding, but now I work 60 to 70 hours per week and that I don’t want to do anymore. I have two grandchildren and I cannot say anything else than what other grandfathers say - it's so great to be a grandfather. In fact, I really do not enjoy it enough. Together with my wife I have decided that we have to say goodbye to something. And so we’re going to sell the company." The decision is clear to Ton Janssen, Tasty Tom grower and promoter of the Dutch greenhouse industry: he’s not growing tomatoes anymore.

Lighting
As the Tasty Tom producer organization wants to have a flatter supply pattern, a less traditional cultivation was chosen. So the greenhouse will be up for sale. In the accompanying video everything becomes clear about the company. The greenhouse, 2.6 hectares at the Leutherweg in Venlo, comes available at the end of November.

Perhaps Ton will go on for another year, but if the company is sold quickly, that is not going to happen either. "I'd like to stop," he says honestly. "I’ve been in the greenhouse since I was four. I never wanted to do anything else - but the cultivation itself I do not expect to miss." 





Find more information about the company here.

For more information about the sale: 
Van den Berk & Kerkhof Makelaars en Taxateurs
Eindhovenseweg 30 B
5683 KH Best
Tel: +31(0)499-375565
best@berkkerkhof.nl
www.berkkerkhof.nl


Publication date: 7/12/2017

 


 

Other news in this sector:

6/22/2018 Oppy names MacDonald and Gardner to new director roles
6/22/2018 Competition Commission of India okays Bayer-Monsanto merger
6/22/2018 US: FFA and ASTA sign memorandum of understanding
6/22/2018 Codema appoints managers to Wevab unit
6/21/2018 Grow-Tech, Quick Plug and Omni Growing Solutions unite as Quick Plug Global
6/21/2018 "By using foil, gutters last longer"
6/21/2018 NL: De Ruiter Experience Center now also showing bell peppers
6/21/2018 Gotham Greens raises $29 million in growth equity funding
6/21/2018 "This was quite a big challenge"
6/20/2018 Canadian cannabis industry in high spirits
6/20/2018 US (TX): Shan appointed director of IPGB at Texas A&M University
6/19/2018 Netherlands: Fall Creek purchases Driesvenplant nursery
6/19/2018 How does the future look for bell peppers?
6/18/2018 Autogrow welcomes technology focused CFO
6/18/2018 Australia: Hort Innovation announces new CEO
6/18/2018 Extra assistance allows people with disabilities to work in greenhouse sector
6/15/2018 Vietnam: Agricultural Counsellor Arie Veldhuizen awarded honorable Medal
6/15/2018 CAN (BC): Sunlight Supply’s new owners making moves in Vancouver
6/15/2018 Village Farms International elects directors
6/13/2018 “The greenhouse is a tool in realizing the best ROI”