How to promote cherry tomatoes to children

In order to better market their cherry tomatoes to younger consumers, Israeli exporter, UMS turned to Tadbik – T4Pex. This company manufactures collection stickers and in-pack promotional items. In order to reach children, they came up with a marketing plan to promote cherry tomatoes at the Point of Sale as well as online.

Ariel Shalev, VP and head of business development at UMS, reveals the key factors of their international campaign.

“Long term education starts with children, and there is nothing like a familiar brand to attract children and parents to consume a product”, says Mr Shavel. It is for this reason that they choose the Mr. Men and Little Miss Brand to promote their cherry tomatoes.

“When Tadbik suggested it, it seemed like the perfect fit to promote healthy nutrition.”, Mr Shavel says, especially considering the popularity of the brand in Canada and Asia.

“We attached special wall stickers of all the Mr. Men brand figures in each pack of cherry tomatoes. The added value of selecting the brand is also to provide some sort of reward with a collection element. Adding a gift to every package creates a memorable, fun experience for parents and children”, explained the Head of business development."

“We are now initiating further creative marketing campaigns to other fruits and vegetables under the UMS brand and together with Tadbik are presenting the concept to decision makers in the supermarkets to expand further”, Mr Shavel concludes.

The VP believes that other companies will use similar initiatives to highlight their products.

For more information:
Anat Ron
MarCom
Tel: +972 054 522 9474
anatr@tadbik.com
www.tadbik.com