Agro City introduces computerised auction in Russia
Correct prices for quality produce
Today, at the market, fruit and vegetables of mixed quality are sold in a single lot. The auction project was initiated with the objective of obtaining correct prices for quality produce. As the auction principle is new for growers and buyers, Agro City will start small: the auction building nearby the existing distribution centre of Food City will comprise an auction room with auction clock and bidding facilities for buyers. Also, remote (online) bidding - allowing buyers to buy at the auction clock from a distance over the internet - will be available from the start.
Food City Russia CEO Stanislav Standrik: “Using the auction principle, Agro City will create a modern fruit and vegetable market where supply and demand are brought together to generate the most correct prices in a fair and transparent way.”
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