Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Inspiring open day at Leamington demo house:

Canada: Rijk Zwaan showcases new yellow grape, TOV and cocktail varieties

Last week, Thursday June 8, Rijk Zwaan organized their annual guided tour through their Demonstration house in Leamington, Ontario. Growers, retailers and traders from Canada and the USA came to view, taste and assess the broad range of tomato varieties the Dutch breeding company has to offer. Also this year, several promising new varieties were showcased. 



Rijk Zwaan grows a large number of tomato varieties in their high-tech Tomato Demo Greenhouse in Leamington. Interested stakeholders from throughout the chain visited the open day to get a good overview of the assortment and new opportunities. “It’s been a very inspiring day with interesting discussions”, Advisor Greenhouse Crops Marleen van der Torre says. “We are excited to see growers and retailers taking a real interest in how our varieties can help them meet market demands.”   



Continuous development 

With their product lines and product varieties, Rijk Zwaan anticipates on the North American trends in the food sector. “We continuously develop our assortment based on market information”, Marleen van der Torre explains. “The demand for snack vegetables, for example, remains steady on a high level. So-called medleys, a mix of variously colored grapes, take an important share in this segment. In addition to our well-known red grapes Ternetto and Florantino, we have developed a new yellow grape called Maggino specifically for this purpose.” 



Organic is also still trending in North America, for which Rijk Zwaan has its own product line to meet consumer wishes. “We have several varieties in this segment, amongst which Endeavour, a much-wanted variety that is appreciated for its well-balanced taste and outstanding quality, particularly during summer conditions.” Next to this, visitors were especially interested in several promising newcomers in other segments such as Prodezo (large TOV), 72-629 (beef) and 72-002 (cocktail). 

During the event, visitors used the Partner RZ app to personalize their experience. By scanning the QR codes of varieties they were interested in, they were provided with all relevant information regarding the variety to which they could also add their own notes. By storing the information and marking favourites in the app, visitors were provided with a good overview of their experience by the end of the event. 

Open all season 

The next open day is planned for September Thursday 7. However, the demo house is open throughout the season and appointments for other days can be made as well via m.van.der.torre@rijkzwaan.com or by calling the office at 1 519 324 0632. 

Check the website of Rijk Zwaan for more information regarding their assortment. 



Publication date: 6/16/2017

 


 

Other news in this sector:

11/17/2017 Europe and China sign cooperation agreement on plant variety rights
11/16/2017 “With Caribbean, we want to offer retailers the same quality and flavour year round”
11/16/2017 US: ASTA calls for clarity on plant breeding innovation policy
11/15/2017 Seed sector renews commitment to genetic resources
11/15/2017 Global Plant Genetics introduces new berries at ExpoSE
11/15/2017 Controversy sparked in Armenia after US embassy promotes GMOs
11/14/2017 Hybrid purity testing of Brassica rapa using SSR marker technology
11/13/2017 Hong Kong: Tomatoes developed with enhanced antioxidant properties
11/13/2017 Abundant Produce launches skincare brand
11/9/2017 Frankenfood or the future of agriculture?
11/9/2017 Spain: Promotion of strategy for genetic improvement of horticultural varieties
11/9/2017 Video: Ed Currie breeds the hottest peppers in the world
11/9/2017 Bangladesh: Summer King tomato farming gets popular
11/8/2017 Artificial seeds: Even better than the real thing?
11/8/2017 Passing of "GMO Bill" sparks controversy in Uganda
11/8/2017 "We tune the breeding programmes to the entire chain"
11/6/2017 Syngenta obtains non-exclusive IP license for CRISPR-Cas9
11/1/2017 US (NC): NCBiotech Forum probes gene editing opportunities, challenges
10/30/2017 GSPP certification for Takii Europe
10/30/2017 NatureFresh and Eminent Seeds launch "world's smallest tomato"