Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Inspiring open day at Leamington demo house:

Canada: Rijk Zwaan showcases new yellow grape, TOV and cocktail varieties

Last week, Thursday June 8, Rijk Zwaan organized their annual guided tour through their Demonstration house in Leamington, Ontario. Growers, retailers and traders from Canada and the USA came to view, taste and assess the broad range of tomato varieties the Dutch breeding company has to offer. Also this year, several promising new varieties were showcased. 



Rijk Zwaan grows a large number of tomato varieties in their high-tech Tomato Demo Greenhouse in Leamington. Interested stakeholders from throughout the chain visited the open day to get a good overview of the assortment and new opportunities. “It’s been a very inspiring day with interesting discussions”, Advisor Greenhouse Crops Marleen van der Torre says. “We are excited to see growers and retailers taking a real interest in how our varieties can help them meet market demands.”   



Continuous development 

With their product lines and product varieties, Rijk Zwaan anticipates on the North American trends in the food sector. “We continuously develop our assortment based on market information”, Marleen van der Torre explains. “The demand for snack vegetables, for example, remains steady on a high level. So-called medleys, a mix of variously colored grapes, take an important share in this segment. In addition to our well-known red grapes Ternetto and Florantino, we have developed a new yellow grape called Maggino specifically for this purpose.” 



Organic is also still trending in North America, for which Rijk Zwaan has its own product line to meet consumer wishes. “We have several varieties in this segment, amongst which Endeavour, a much-wanted variety that is appreciated for its well-balanced taste and outstanding quality, particularly during summer conditions.” Next to this, visitors were especially interested in several promising newcomers in other segments such as Prodezo (large TOV), 72-629 (beef) and 72-002 (cocktail). 

During the event, visitors used the Partner RZ app to personalize their experience. By scanning the QR codes of varieties they were interested in, they were provided with all relevant information regarding the variety to which they could also add their own notes. By storing the information and marking favourites in the app, visitors were provided with a good overview of their experience by the end of the event. 

Open all season 

The next open day is planned for September Thursday 7. However, the demo house is open throughout the season and appointments for other days can be made as well via m.van.der.torre@rijkzwaan.com or by calling the office at 1 519 324 0632. 

Check the website of Rijk Zwaan for more information regarding their assortment. 



Publication date: 6/16/2017

 


 

Other news in this sector:

6/18/2018 High attendance for Open House Days of Eminent Seeds
6/15/2018 ASTA announces 2018 seed industry award winners
6/11/2018 "Gene editing just got easier"
5/29/2018 Partnership leads to new genetic technologies for food crops
5/28/2018 US: New bill will help revitalize public plant breeding
5/28/2018 France: "Demand for innovation on the tomato market"
5/25/2018 US (ME): How Johnny's breeds their seeds
5/25/2018 Nove assembly of lettuce genome
5/23/2018 Spain: Protein opens door to frost resistant crops
5/23/2018 Venere Nera F1: focus on the affirmed variety of Southern Seed
5/22/2018 Rijk Zwaan opens Seed Quality Center
5/22/2018 "Stop complaining, start explaining!"
5/18/2018 USDA announces Plant Variety Protection Board appointments
5/17/2018 Pink tomatoes developed with CRISPR-Cas9
5/16/2018 Vegetable breeder reports good season for new kale varieties
5/15/2018 USDA invests in research on implications of gene editing technologies
5/14/2018 Wild tomato resistant to a wide range of pests and insects
5/11/2018 Science and grower team develop downy mildew resistant basil
5/10/2018 Plain old cross-breeding can modify plant genetics like crazy
5/9/2018 US (CA): 10,000 square-foot lab to test the seeds of the world