"Every sales channel has a story to tell"
More insight by having conversations
Being in contact with various target groups to learn what shoppers find important, what they expect from products and the way these fit into their daily routine. By starting conversations, you gain more insight in the way shoppers cook, eat and buy their groceries, today and in the future.
What is the added value of using certain sales channels?
What stands out here for example, are the various channels that are being used to purchase products. Next to the comfort of ordering online and having the products delivered to your doorstep, it is important to note the added value per sales channel.
What is the added value of online service Picnic for example? Through an easy to use App lets you select the groceries, pay and track them until they are delivered, free of charge. Apart from its user-friendliness and status updates, free delivery and an extensive product range with the similar prices as the supermarket are key elements that make shoppers come back.
Storytelling to emphasise the value of products
How can you successfully present products in an online environment? When dealing with fresh produce, it is difficult to show characteristics such as an appealing colour, shape or scent via a computer screen. To help boost the appeal of online products, storytelling can help emphasise their added value.
A higher priced luxury product will often be purchased in the supermarket, when shoppers are buying their groceries during the weekend for example. Less exclusive groceries will be bought online, because during the week, the focus lies on comfort and ease.
Successfully positioning online products, means knowing why shoppers select certain sales channels at certain moments. By providing the right information and inspiration at the right place and time, they will be triggered to buy new products. Ultimately, they will arrive at the (online) check out with a full shopping cart.
For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl