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Bayer launches horticulture sustainability initiativeEach year growers are being asked to provide more sustainability information to stakeholders, including processors, wholesalers, retailers and consumers. Matching this trend, 81 percent of farmers/ranchers agree that customers of U.S. grown crops and livestock are growing more concerned and focused on the environmental sustainability of the products they buy (Source: 2017 U.S. Farmers and Ranchers Alliance Sustainability report).
To meet this need, Bayer introduces Grow On, an initiative to provide growers with tools to identify, implement and communicate sustainable farming practices. Grow On provides citrus, grape, pome and stone fruit, potato, tree nut and vegetable growers with the resources needed to continue to sustainably produce safe, nutritious food for the growing global population.
"Generations of growers have rapidly embraced new agricultural technologies that not only have improved their environmental sustainability but also increased yields and farm productivity," said Jennifer Maloney, Bayer food chain and sustainability manager. "Through Grow On, growers can identify products that achieve sustainability benefits in six key areas and then utilize tools to share those benefits with stakeholders."
The agriculture sustainability focus areas of Grow On are:
- Integrated Pest Management (IPM) practices to manage pests with minimal environmental impact;
- Optimizing plant water usage and water quality;
- Improving soil health and plant nutrient uptake;
- Reducing greenhouse gas emissions and fuel use;
- Ensuring safe work environments; and
- Reducing food waste by preventing pre-harvest loss and extending post-harvest shelf life.
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Publication date: 6/14/2017
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