Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




1000-series:

De Ruiter launches new generation of large truss

For years, Merlice has been at the top of the large truss segment. The variety is from De Ruiter and just about every breeder has at one time stated that they had ‘the new Merlice’ - but it never turned out to be the case. With the new 1000 series, De Ruiter continues in this popular segment once again.



It’s been almost seven years since Merlice was introduced and only six years ago that the tomato got its name. During that time, the variety has grown into one of the main varieties in the tomato sector. And taking into account that in the beginning it did not really do well in the trials, Jack Endhoven of De Ruiter tells. "Merlice was not a success right away. Initially it was put next to Komeett, but Komeett is quite generative, while Merlice is very vigorous. That is why its potential was not immediately visible. Only when growers were in full production, the possibilities of Merlice became visible."



In the last few years, the variety has broken all yield records and is the main variety in large truss. And while all breeders in this segment sometimes endeavored to deliver 'the new Merlice', they never got that qualification at De Ruiter. "Now for the first time in seven years we really have a series that can exceed Merlice at different levels. We have never seen this before and that makes this series so special," Jack explains.



Deep red coloring and better taste
Within the company, however, they have been working for years on a potential new variety - though, according to Jack, it's not quite the right description. "It will not be a replacement for Merlice. We have not been looking for that. But we also hear that there is a demand for a variety with a deep red coloring and an intense flavor. A few years ago these goals were transmitted to our breeders." It resulted in the ‘1000 Series’: six varieties that are all IR-mildew resistant and can compare themselves with Merlice  in vigor of growth. "And all fit for lighting," says Jack. "Where one is highly rated for taste, the other is in a somewhat smaller size but has a distinctive red shine and another makes the difference in its largeness. They do not have to replace Merlice but will be positioned as an alternative next to Merlice. This way growers can choose for a 1000 Series variety that fully covers their needs."



The varieties are currently not yet commercially available. They are in the third of the four phases before they can go to the market. "We are already presenting them now. We want to know the opinion of the growers, which of the six is preferred and why. Then finally we can present that variety that offers added value to both the grower, the merchant and the consumer."


The varieties were presented on the open day of De Ruiter, under the slogan "Sharing your passion, seeding your success".







For more information:
Nico van Vliet (e-mail)
De Ruiter Seeds
Leeuwenhoekweg 52
Bergschenhoek
Phone    +31 105292415
Fax          +31 105292400
www.deruiterseeds.nl

Publication date: 6/16/2017

 


 

Other news in this sector:

1/19/2018 India: ChemChina finally gets CCI nod for Syngenta
1/19/2018 Spain: Sale of Planasa authorised
1/18/2018 US: Agrinomix is no longer a dealer of Martin Stolze
1/18/2018 Inverca and Deforche Construct sign business collaboration agreement
1/18/2018 Shakti Cocos continues as an independent company
1/18/2018 US: Rescued produce delivered farm to door
1/18/2018 ICL expands technical sales team
1/17/2018 AU: "Getting more from your system, straight from the commissioning stage"
1/17/2018 NL: Vyverberg first consultancy firm to receive HortiQ certificate
1/17/2018 CAN (ON): John Sebele joins A.M.A. as warehouse supervisor
1/17/2018 US: Kemin expands Crop Technologies sales force
1/16/2018 US (GA): Green-Tek announces new location in Baldwin
1/16/2018 UK: ICL expands technical sales team
1/16/2018 Syngenta appoints Chief Sustainability Officer
1/15/2018 Regulators stall Bayer-Monsanto megamerger
1/15/2018 US: RainSoil adds Danny Brooks as sales rep
1/15/2018 Belgian tomato producer Stoffels to expand with private equity funding
1/15/2018 Poland gets first agrifood cluster
1/15/2018 The euro: all signals on green
1/12/2018 Ukraine: Agrarian associations merge into Ukrainian Agrarian Forum