Illumitex raises $4 million to accelerate digital horticulture
“Digital horticulture” is a term adopted by Illumitex CEO Jeff Bisberg to communicate the new capabilities of Illumitex’s products that go beyond controls, beyond IoT and beyond light, to create software tools that enable meaningful positive outcomes for its customers.
“Exponentially improving digital technology is breaking the boundaries of traditional computing devices,” Bisberg said. “This technology has become so powerful and so low cost that it can be used in everyday devices as simple as coffee cups and bike locks. With digital horticulture we use these powerful digital technologies that weren’t easily available before in the world of horticulture. Growing plants, at scale, is really hard and these technologies will absolutely help our growers to grow better and make better decisions.
“It may come as a surprise to some people, but the LED fixture is a natural logical place to locate digital technology in supplemented controlled environment agriculture (CEA). The light fixture is ubiquitous and is always there whether the plants are germinating, vegetative, flowering, or fruiting. We use its intimate proximity to the plants to gather data all of the time.”
Cameras and sensors to be heart of the digital horticulture data set
Bisberg said at the heart of Illumitex’s digital horticulture system is a unique database that covers all corners and moments in the CEA space.
“Growers absolutely own this data in a secure architecture that allows them to give access to applications that want to consume their data to provide value and positive outcomes,” he said. “Growers will be able to develop their own applications or use partners’ applications to solve some of the problems that make consistent, high yield farming difficult." More information on partners and Illumitex’s introductory kit will be available later this year.
Improving the way growers grow
Charlie Alicea, IoT system architect at Illumitex, said he is very excited about creating a digital horticulture system that will help growers predict, diagnose, monitor and improve all aspects of CEA operations.
“Whether a grower is producing indoors, in a greenhouse or in a vertical farm situation, we will have the ultimate collection of sensors to collect the best data,” Alicea said. “Making the system robust, reliable, secure and easy to use is a big part of our development. We are designing to deploy at scale to create a database that is truly unique and valuable.”
For more information
Illumitex
6301 E. Stassney Lane
Building 6, Suite 400
Austin, TX 78744
T: 512.279.5020
F: 512.279.5030
marketing@illumitex.com
www.illumitex.com