The slogan is "your well-being passes through our vegetables." Companies decided to address consumers directly through a palette of colours linked directly to the nutritional properties of the products.
The red colour of tomatoes and mini-watermelons symbolises lycopene, green symbolises cynarin, purple symbolises alpha lipoic acid and orange symbolises beta-carotene.
As explained by Sandro Colombi, sales director for Lamboseeds, "the biomolecules contained in our products are a qualifying element in our dialogue with consumers. Retailers liked our initiative as well, as it is very easy to understand."
Thanks to Lamboseeds genetics and the cultivation experience of the companies who are part of the project, tests were carried out and hybrids providing clear results were selected.
"We believe the cooperation between seed companies, producers and distributors provides added value. Volumes available are good and we also have some good ideas regarding packaging!"
Tomatoes that look like a chocolate box.
Lamboseeds was founded in 2003 in Sant'Agata Bolognese (BO) and relies on an agent network covering all of Italy as well as on a group of researchers and technicians. Other than watermelons (its Minirossa are quite popular), it invests a lot also in peppers and tomatoes.
Contact Information:
Lamboseeds Srl
Piazza dei Martiri, 22
40019 Sant'Agata Bolognese (BO)
Tel.: (+39) 051 963033
Fax: (+39) 051 963491
Email: info@lamboseeds.com - s.colombi@lamboseeds.com
Web: www.lamboseeds.it