reimagined brand to emphasize connectivity:
New brand identity for LumiGrow
The changes that the LumiGrow CEO is referring to has to do with the inception of a new lighting leadership team, as well as recent growth that the company has seen from their lighting technology as well as their customer-base. On the new LumiGrow website, the company notes that they've sold enough fixtures to save 100 gigawatt hours of electricity versus traditional HPS lighting, an enormous number equating to a significant share of indoor grow lighting in North America and abroad.
"For the past 10 years, LumiGrow has taken horticultural LED lighting further than any other LED manufacturer in the world." explains Shami. "LumiGrow was the first company to introduce adjustable-spectrum LEDs to North America when it became evident that different light spectra could be used to influence plant growth and elicit desired plant characteristics. Since then, we've continued to pioneer the notion of what's possible with horticultural light. We continue to push these boundaries and have cultivated a new team built from lighting and plant biology leaders. Our growers can expect LumiGrow to keep improving upon our premier lighting solution, making the industry's most advanced LEDs even more robust and easy-to-use."
The new LumiGrow logo represents a digital flower, consisting of two leaves joined by lighting connectivity bands. The new LumiGrow slogan reads "Growth Through Connectivity". VP of Sales and Marketing, Jay Albere II, explains these major changes to the company's style and message.
"At our heart, we're still lighting innovators and thought-leaders, but our company has grown to be so much more than that. Building the world's leading smart horticultural lighting solution has taken more than just innovation in lighting. We've become this nexus where spectral science meets applied horticulture and lighting IoT. When we speak of connectivity, we're not only referring to the connectivity of our adjustable lighting system through our software platform. We've also created communities as we lead humankind's discovery of how plants use light. Our engineers, researchers, and lighting specialists work in unison with our growers to create a connected environment for plants and people to thrive." says Jay Albere II.
The LumiGrow brand is being officially launched at Lightfair International 2017 in Philadelphia on May 9-11. LumiGrow has also redesigned their website to make their horticultural lighting information and technology easily accessible.
For more information:
LumiGrow
800-514-0487
info@lumigrow.com
www.lumigrow.com