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“Soft fruit sales clearly increased because of yoghurt concept”
“As a wholesaler, we are known for delivering products that ensure our customers in the fresh produce sector can differentiate and offer added value. Because we mostly focus on better retailers and catering businesses, we can see certain new product combinations catching on. For instance, we recently added the yoghurt total concept to our range. This is a combination of yoghurt dispenser, yoghurt from Zuivelmakers, Xavies’ granola and fresh fruit. Because of this concept, the sales of soft fruit have clearly increased,” says Tim Yzewyn from wholesaler Yzewyn & Co from Antwerp. “By now, the taps have been placed with various customers, and consumers can fill their own cups with the topping of their choice.” Another new product is pasta from Pastaman. “They make fresh pastas and regularly use vegetables as ingredients as well. It’s wonderful to supply this to customers, who are satisfied with it.”
The presentation during the Bibac fair.
Yzewyn grows annually, and supplies about 350 customers every week. “We expect to close this financial year with more than ten per cent more than last year in July. We are satisfied with how we did. The reason is mostly because we offer added value through innovative products. Besides, we are surrounded by the right people, both staff and suppliers. Everyone shares their passion in their own unique way.” Yzewyn & Co participated in the Bibac fair late March. “This is a fair for domestic caterers, bakeries and butchers. It was great to be there, and we have seen interesting people, companies and products at this fair as well. We might expand our range again soon. We receive many offers from various brands to become a distributor, but we naturally have to look before we leap. Besides, the product has to have a certain connection to potatoes, fruit and vegetables, and we enjoy sharing exclusivity.”
Two Yzewyn generations.
Yzewyn is fairly active on social media. “This is very effective. When we introduce a product, and it catches on, it happens practically right away. It’s really being pushed by different channels. Incredible how quickly that sometimes is. Additionally, we invested in a new website with a web shop. Responses to this have also been positive.” According to Tim, only one thing is still missing. “And that’s the building. A new wholesaler’s market should have been built years ago, but nothing has happened so far. Hopefully, that’ll change soon. When we have more space, we can start growing even better than we are now.”
For more information:
Yzewyn & Co
+32 (0)477 32 17 30
Publication date: 4/19/2017
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