Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




“Soft fruit sales clearly increased because of yoghurt concept”

“As a wholesaler, we are known for delivering products that ensure our customers in the fresh produce sector can differentiate and offer added value. Because we mostly focus on better retailers and catering businesses, we can see certain new product combinations catching on. For instance, we recently added the yoghurt total concept to our range. This is a combination of yoghurt dispenser, yoghurt from Zuivelmakers, Xavies’ granola and fresh fruit. Because of this concept, the sales of soft fruit have clearly increased,” says Tim Yzewyn from wholesaler Yzewyn & Co from Antwerp. “By now, the taps have been placed with various customers, and consumers can fill their own cups with the topping of their choice.” Another new product is pasta from Pastaman. “They make fresh pastas and regularly use vegetables as ingredients as well. It’s wonderful to supply this to customers, who are satisfied with it.”


The presentation during the Bibac fair.

Satisfied
Yzewyn grows annually, and supplies about 350 customers every week. “We expect to close this financial year with more than ten per cent more than last year in July. We are satisfied with how we did. The reason is mostly because we offer added value through innovative products. Besides, we are surrounded by the right people, both staff and suppliers. Everyone shares their passion in their own unique way.” Yzewyn & Co participated in the Bibac fair late March. “This is a fair for domestic caterers, bakeries and butchers. It was great to be there, and we have seen interesting people, companies and products at this fair as well. We might expand our range again soon. We receive many offers from various brands to become a distributor, but we naturally have to look before we leap. Besides, the product has to have a certain connection to potatoes, fruit and vegetables, and we enjoy sharing exclusivity.”


Two Yzewyn generations.

Yzewyn is fairly active on social media. “This is very effective. When we introduce a product, and it catches on, it happens practically right away. It’s really being pushed by different channels. Incredible how quickly that sometimes is. Additionally, we invested in a new website with a web shop. Responses to this have also been positive.” According to Tim, only one thing is still missing. “And that’s the building. A new wholesaler’s market should have been built years ago, but nothing has happened so far. Hopefully, that’ll change soon. When we have more space, we can start growing even better than we are now.”  



For more information:
Tim Yzewyn
Yzewyn & Co
Groothandelsmarkt Antwerp
Kielsbroek 4
Belgium
+32 (0)477 32 17 30
www.yzewyn.com

Publication date: 4/19/2017

 


 

Other news in this sector:

11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
11/10/2017 How trends affect shoppers
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables
10/30/2017 Commission approves new promotion programmes for EU agri-food sector
10/30/2017 Netherlands: Domino's Pizza spotlights tomato varieties
10/30/2017 Disney's Star Wars and Marvel icons to help families make healthier choices
10/30/2017 UK: Asda mix class I and II strawberries to limit food waste