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Chinese consumers are eating more fresh fruit & veg

According to Mintel data, 63% of Chinese consumers are eating more fresh fruits and vegetables as snacks and one in four is consuming more nuts and seeds.

Consumers' busier lifestyles are causing them to squeeze mealtimes, thus having an impact on the snack market, Ching Yang, senior food and drink analyst at Mintel, told BakeryandSnacks.

However, "the country's new Chinese Dietary Guidelines (2016) suggests the lower daily intake of salt and sugar, which is making consumers more cautious of indulging,” said Yang.

"Though a sugar tax has yet to happen in China, it has been a hot topic in the global food and drink industry. Consumers are now more aware and have growing nutritional and food safety concerns, especially since information has become more transparent and accessible," she added.

source: bakeryandsnacks.com





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