Announcements

Job offersmore »




Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




HortiTech Amsterdam unfolds plans: focus on grower and technology

"A grower must go home with new ideas," says Ids Boersma of the Amsterdam RAI, capturing what he thinks should be the essence of the HortiTech Fair, which will see its very first edition in June next year. Plans for the show were disclosed this week, and it was announced that 1,000m2 of exhibition space is already filled.

A new international platform to share knowledge and innovation within the horticulture and floriculture industry, that’s what the new trade fair ought to be. The project is set up under the name HortiTech - a contraction between the previous working title Growtech and the Horti Fair. Those involved stress that the design was made in collaboration with the industry (represented in the Netherlands by various parties, the AVAG and Fedecom), and that the organization is open to input from international partners. "I believe in crowdsourcing," says Boersma. "We want to offer the sector ample space to present itself and do so in a way that fits the entire industry." 


The RAI team: Jeannette den Boer, Ids Boersma and Mariska Dreschler

Innovation Award
As it stands, the show will take place every two years in June, simultaneously with the Flower Trials. The focus of the exhibition is on the beginning of the chain, and both outdoor production and cultivation under glass will be relevant. "It's about the producers and the technical challenges they face," says Mariska Dreschler of the RAI. She also confirmed that as far as the organization is concerned, trade and logistics companies will not have priority. There will be special focus on new technologies and innovations, possibly through excursions to special projects; and an Innovation Award will likely be part of the event.

Themes
Primary staple of the Horti Tech, beside technology, will evolve around three central themes: water, energy and bio based. Companies are centralized around three pavilions, which will serve as backdrop for lectures and workshops on the appropriate themes. Each edition will also have an additional topic. For 2014, it’s food safety. With these themes and the crossover between them, the organization hopes to attract new participants from various fields, such as high tech, chemistry, life science & health, energy and water.

No size limit
During this week’s presentation, the organisation put to rest any misgivings about prices and possible lack of space. According to Boersma, the price for admission (of participating exhibitors) is still lower than those of foreign fairs, and partakers will get all the room they need: there will be no size limit to the stalls. 

The first edition of the HortiTech will take place from 10 to 12 June, 2014 in Amsterdam RAI.



For more information:
Mariska Dreschler (e-mail)
Jeannette den Boer (e-mail)
HortiTech
Europaplein
1078 GZ Amsterdam
Postbus 77777
T 020 549 12 12
F 020 549 13 33
www.hortitech-amsterdam.com



Publication date: 8/28/2013

 

 
 
tweet
 
share

email
   
print
 
subscribe

 

Other news in this sector:

10/30/2014 Already 34 growers confirmed for our High Tech Greenhouse Tour
10/30/2014 Over 1,500 exhibitors at IPM Essen 2015
10/29/2014 Royal Van Zanten at Flora Holland Trade Fair
10/29/2014 Seminis' open field peppers on display in the Balkans
10/29/2014 US (PA): Vegetable and small fruit production webinars return
10/29/2014 Chinese researchers trained at DLV Plant-GreenQ
10/29/2014 Strategic Partnership between IPM and Zentralverband Gartenbau
10/29/2014 Plenty opportunities for Dutch horti technology in India and China
10/28/2014 Horti ASIA and AGRI-Asia join forces in 'AGRI Food Business Week'
10/28/2014 Hm. Clause ibérica, on its 50th anniversary, makes an impression at Fruit Attraction with Dolcetini
10/28/2014 US (NJ): Organic certification class offered for North Jersey farmers
10/27/2014 AmericanHort Gears Up for Next Level Conference
10/27/2014 Israeli farmers observe sabbatical with a wink
10/27/2014 Only 20 seats left for HortiDaily High Tech Greenhouse Tour
10/24/2014 US: Butterfly release celebration rewards best practices
10/24/2014 Potential export markets for Ukrainian fruits and vegetables under new geopolitical conditions
10/23/2014 Sweden: New Trade Fair for Flowers and Plants; Nordic Flower Expo
10/23/2014 US: N.C. strawberry growers set to vote on assessment
10/23/2014 Connecting the Industry across the South East
10/22/2014 Fruit Logistica Innovation Award 2015: Innovations drive business

 

Leave a comment: (max. 500 characters)

  1. All comments which are not related to the article contents will be removed.
  2. All comments with non-related commercial content, will be removed.
  3. All comments with offensive language, will be removed.




  Display email address

  new code