Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »

HortiTech Amsterdam unfolds plans: focus on grower and technology

"A grower must go home with new ideas," says Ids Boersma of the Amsterdam RAI, capturing what he thinks should be the essence of the HortiTech Fair, which will see its very first edition in June next year. Plans for the show were disclosed this week, and it was announced that 1,000m2 of exhibition space is already filled.

A new international platform to share knowledge and innovation within the horticulture and floriculture industry, that’s what the new trade fair ought to be. The project is set up under the name HortiTech - a contraction between the previous working title Growtech and the Horti Fair. Those involved stress that the design was made in collaboration with the industry (represented in the Netherlands by various parties, the AVAG and Fedecom), and that the organization is open to input from international partners. "I believe in crowdsourcing," says Boersma. "We want to offer the sector ample space to present itself and do so in a way that fits the entire industry." 

The RAI team: Jeannette den Boer, Ids Boersma and Mariska Dreschler

Innovation Award
As it stands, the show will take place every two years in June, simultaneously with the Flower Trials. The focus of the exhibition is on the beginning of the chain, and both outdoor production and cultivation under glass will be relevant. "It's about the producers and the technical challenges they face," says Mariska Dreschler of the RAI. She also confirmed that as far as the organization is concerned, trade and logistics companies will not have priority. There will be special focus on new technologies and innovations, possibly through excursions to special projects; and an Innovation Award will likely be part of the event.

Primary staple of the Horti Tech, beside technology, will evolve around three central themes: water, energy and bio based. Companies are centralized around three pavilions, which will serve as backdrop for lectures and workshops on the appropriate themes. Each edition will also have an additional topic. For 2014, it’s food safety. With these themes and the crossover between them, the organization hopes to attract new participants from various fields, such as high tech, chemistry, life science & health, energy and water.

No size limit
During this week’s presentation, the organisation put to rest any misgivings about prices and possible lack of space. According to Boersma, the price for admission (of participating exhibitors) is still lower than those of foreign fairs, and partakers will get all the room they need: there will be no size limit to the stalls. 

The first edition of the HortiTech will take place from 10 to 12 June, 2014 in Amsterdam RAI.

For more information:
Mariska Dreschler (e-mail)
Jeannette den Boer (e-mail)
1078 GZ Amsterdam
Postbus 77777
T 020 549 12 12
F 020 549 13 33

Publication date: 8/28/2013





Other news in this sector:

2/5/2016 US (NV): See you at the 4th annual Indoor Agriculture Conference?
2/5/2016 US (CA): Biocontrols Conference & Expo
2/5/2016 Sundrop Farms wins Tomato Inspiration Award 2016
2/5/2016 GreenTech calls for papers and start ups
2/4/2016 Photo Report IPM Essen 2016
2/4/2016 UK: And the winners of the Grower of the Year 2016 Awards are....
2/4/2016 US (MS): How to successfully grow and market a tomato crop
2/4/2016 Prestigious photosynthesis congress in the Netherlands
2/4/2016 Busloads tour Cravo’s first house in India
2/4/2016 How can “robotics” be a benefit to a business?
2/3/2016 Ohio Fruit, Vegetable and Specialty Crop Conference approaching
2/3/2016 US (OH): Learn how to boost soil organic matter
2/3/2016 EU: Farmers should play leading role in research and innovation
2/3/2016 Israel: Horticulture tour open to greenhouse growers
2/2/2016 UC Berkeley hosts training program on agrifood innovation
2/2/2016 US: Young farmers discuss sustainable agriculture
2/1/2016 US (CT): Growers Supply announces dates for CEA Hands-On Workshops
1/29/2016 UK: Hold the date: Bayer Crop Science and AHDB demonstration day at Stockbridge Technology Centre
1/29/2016 Arava: Israel’s largest agricultural exhibition
1/29/2016 US (CA): International Biocontrol Industry Symposium to be held in March