Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




French cooperative features growers on new labels

Rougeline recently introduced its new line of labels. These feature not only the origin and the grower of the product, but also the quality level. "For several years Les Paysans de Rougeline have proclaimed the French origin of their products," but, says Isabelle Rebrioux. "It was important to go one step further and indicate the precise location and the producer of each kind of product in order to meet the demand of the consumers."



"At the same time, the range has been segmented into 3 taste levels. The first one is the “extra category”. Then a few products are selected and mentioned as “tasty varieties”. And the third level, “excellence gustative” corresponds to a premium."



App
"This year we launched an app. This is a new service for our clients: they can check the complete catalog, as well as news about the brand and our commercial operations. It can be downloaded for free from Apple and Android stores. It completes our website."

The company used to have QR codes, but they were stopped because people hardly used them. Now, they have a website and an app. “The app is not actually for consumers, but for our clients. They can check our strategy and range, for example. It can be downloaded for free from Apple and Android stores. However, the app cannot be used to order products, it only gives information,” Isabelle explains.



Strawberries
The strawberry season started about three weeks ago, with the “gariguette”. “We have a very good product this year, the strawberries are very tasty and sweet, thanks to the mild and sunny weather in the last weeks of February in the South of France. Tomatoes are also all available again. We started our tomato season with cherry tomatoes a few weeks ago, and the heirlooms are now also available again,” Isabelle concludes.

For more information:
Isabelle Rebrioux
Rougeline
Tel: +33 553 205 165
i.rebrioux@rougeline.com
www.rougeline.com

Publication date: 3/28/2017

 


 

Other news in this sector:

12/8/2017 Delassus shows off new look for its snacking tomatoes
12/7/2017 Cool Port Packing Rotterdam set to give laser labelling Europe-wide boost
12/1/2017 Sunset launches new football-shaped packaging for snacking tomatoes
11/30/2017 US company files complaint to halt fresh produce imports using its patented packaging
11/28/2017 "Fruit in punnets or pots not a trend but a necessity"
11/28/2017 Italy: Packtin develops biodegradable packaging
11/27/2017 Gift packaging at Mac Fruit Attraction China
11/24/2017 Mann's Packing introduces new holiday packaging for winter
11/23/2017 Caxton Mark offers new line of printed bags
11/17/2017 UK labelling company extends hands-on facilities for customers
11/13/2017 New Ulma packing machine for Belgian tomato grower
11/6/2017 Waitrose trialling environmentally friendly packaging for organic tomatoes
11/6/2017 US: 44% of fruit and veg go to waste, but better packaging could help
11/1/2017 "Red makes consumers retain attention to food labels"
10/31/2017 Euro Pool System and La Palette Rouge share knowledge in packaging pooling
10/27/2017 New packaging brings longer shelf life and less waste for herbs
10/19/2017 DS Smith to showcase new enhancements to wax-free boxes for produce
10/18/2017 UK: New tomato packaging prevents transport mess
10/18/2017 Italy: Irplast introduces Food Contact Tape
10/16/2017 New peel and reseal lidding film for compostable and recyclable fibre punnets