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Germany: Sonnenreife, the new sustainable brand from Service-Bund
Sonnenreife is the new brand for fresh fruit and vegetables from the German Service-Bund. Besides products that are available throughout the year, Sonnenreife also offers seasonal products that keep the offer fresh and versatile. In the coming months, a cucumber will be the first product that will be marketed under the Sonnenreife brand name.
The Sonnenreife partners work in their greenhouses with an environmentally friendly and sustainable geothermal project. Artificial light will not be applied at all and only natural pest control will be used. No cardboard packaging is used for the products, because a sustainable system with returnable deposit crates is used.
Photo: Service-Bund
Besides cucumbers, also other projects will follow under the Sonnenreife brand. For example, there will be three mixed salads with fresh vegetables and lettuce varieties such as endive, carrot, white cabbage, Chinese cabbage, radicchio and arugula.
With Sonnenreife there will be a range that links freshness and reliability with high quality. With the extension of this brand Service-Bund is now also able to supply domestic customers like hotel chains with fruits and vegetables.