Bayer opens new TOV centers in the Netherlands and Belgium
During the last three years, Bayer hosted hundreds of visitors at the Bayer Tomato Demo Greenhouse. Tomato growers and other companies active in the high-tech tomato business have visited the facilities in ‘s-Gravenzande in the Netherlands to see the latest developments in the Nunhems’ variety portfolio and to discuss new trends. For this year, Bayer introduces a new approach: TOV centers on two new locations: at De Bakker Westland in Kwintsheul (Netherlands) and Tomato Masters in Deinze (Belgium). Here you can see all Nunhems trial 1-, trial 2-, introduction- and commercial tomato on the vine varieties.
Collaboration
The families De Bakker and Vlaemynck are two companies that seamlessly integrate with Bayer’s philosophy about growing tomatoes. And the advantage is that the company can show varieties on real tomato on the vine companies, where technically a tomato regime is applied. Moreover, the visitors also get to hear the cultivation story of the grower himself.
Customized solutions with Nunhems high-tech tomatoes
The Bayer Tomato Demo Greenhouse has been popular in recent years, now it is time for the next step. Rens Knieriem, Crop Sales Manager Tomato High Tech: “We realized that if we want to meet the real demands of our customers we have to make the next step; i.e. offering tailor made solutions beyond the seed.” This means that Bayer will focus on offering solutions that are tailor made to the needs of the individual grower that go beyond the variety itself. “Targeted solutions means that we will no longer present our complete assortment and pipeline in one greenhouse, but carefully select the relevant material and focus on the opportunities that it brings.”
The Bayer location in ‘s-Gravenzande will remain the basis for customer activities in the Westland and breeding of hydroponic lettuce, whereas the tomato greenhouse itself will be used for the development of high-tech tomatoes under artificial light. This is a quickly expanding segment, for which Bayer is investing to develop better solutions.
For more information:
bayer.com