More sales channels to reach shoppers
More choice for shoppers
The number of locations and moments when shoppers can be influenced increases. Where local suppliers and regular supermarkets used to be the only options, they can now choose between XL supermarkets, express or local supermarkets, pick up points for online orders, airports with shopping and dining facilities, train stations and petrol stations with elaborate services and (roadside) restaurants.
More room for snacks
Today’s shoppers have a different daily routine, something that is reflected in their eating habits. Instead of having a large meal three times a day, there now is more room for snacks. Retailers quickly adapt to this by stimulating snacking and sales opportunities. They often offer convenience products: from ready meals, prepared salads and pre-cut vegetables, to deli-sandwiches and drinks.
More sales channels: A European trend
The trend to reach shoppers through various sales channels is visible throughout Europe. Small-scale supermarkets in city centres offer a growing selection of convenience products, whereas XL supermarkets in the suburbs offer a broad range of products. Shoppers also find convenience online. Instead of planning their weekly shopping trip on a Saturday, they can now order online 24/7 and choose a convenient time to pick up their groceries or have them delivered.
For more information:
Prominent
Wim van den Berg
+31 (0)6 5756 4346
w.vandenberg@doorpartners.nl
www.prominent-tomatoes.nl