Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Intermarché viral with romantic TV commercial

Seducing the check-out girl with fresh produce?

French supermarket chain Intermarché has its latest commercial floating around on social media, also outside of France. The commercial is about a boy who falls in love with the check-out girl from the local Intermarché. To draw her attention, he changes his diet: instead of buying junk food, he starts indulging himself with fresh products.
 


The images and the music touch the right chord. After the clip was shown on French channel TF1 last Saturday, the hashtag #lamourlamour immediately went viral. It is not the first time Intermarché gets attention for its original commercials. A few years ago, their campaign for ‘ugly’ vegetables was awarded, and was copied by chains such as Delhaize and Albert Heijn. 

Source: RetailDetail

Publication date: 3/20/2017

 


 

Other news in this sector:

4/26/2017 Here's why you should be using social media for your farm
4/21/2017 CAN (AB): Volunteer opportunity in Ghana
4/19/2017 “Soft fruit sales clearly increased because of yoghurt concept”
4/14/2017 Here are some seasonal recipe ideas for the farmers market
4/13/2017 How to succeed with your farm brand
4/12/2017 “Made in Germany“ most popular indication of origin in the world
4/11/2017 US (NJ): Federal funding for promotion of local ag products
4/4/2017 Growing the export value of New Zealand food
3/27/2017 China: Product differentiation brings market strength
3/16/2017 A musical ode to the cucumber
3/16/2017 US (OH): Learn how to effectively market your business
3/15/2017 Are the VeggieTales characters cannibals?
3/14/2017 NZ: Local tomatoes under the Romagna brand
3/13/2017 First Dutch orange bell peppers for king & queen
3/13/2017 US (CA): Talley Farms releases local food cookbook
3/13/2017 US (ME): Wild Blueberry Commission school push paying off
3/9/2017 Houweling's Tomatoes adds three new premium snack packs
3/8/2017 Vendor applications open for 2017 USDA Farmers Market
3/8/2017 "Chopping veggies cuts freshness expectations"
3/6/2017 New Zealanders are embracing artisan horticulture