Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Intermarché viral with romantic TV commercial

Seducing the check-out girl with fresh produce?

French supermarket chain Intermarché has its latest commercial floating around on social media, also outside of France. The commercial is about a boy who falls in love with the check-out girl from the local Intermarché. To draw her attention, he changes his diet: instead of buying junk food, he starts indulging himself with fresh products.
 


The images and the music touch the right chord. After the clip was shown on French channel TF1 last Saturday, the hashtag #lamourlamour immediately went viral. It is not the first time Intermarché gets attention for its original commercials. A few years ago, their campaign for ‘ugly’ vegetables was awarded, and was copied by chains such as Delhaize and Albert Heijn. 

Source: RetailDetail

Publication date: 3/20/2017

 


 

Other news in this sector:

12/7/2017 Village Farms and Produce for Kids team up for the holiday season
12/6/2017 Sunset serves up pasta kits with fresh tomatoes
12/1/2017 South African farmers to benefit from scheme to produce unique fruit brands
11/29/2017 How growers became marketing tools
11/29/2017 US: Rainier Fruit to honor local heroes in new campaign
11/28/2017 UK caterer urges food industries to use imperfect veg
11/27/2017 US: How to market to Millennials
11/24/2017 Copa and Cogeca and Freshfel promote #FruitVeg4You campaign
11/24/2017 Dutch CEA companies unite on the Canadian market
11/23/2017 Australian Made welcomes reports of new branding for Australian exports
11/21/2017 Prins Group introduces new brand image
11/21/2017 SUNSET campaign reaches $60,000 in donations towards men's health
11/21/2017 AuMake, Australian Made to promote more Aussie products to China
11/20/2017 Using "emotional branding" to gain consumer loyalty and trust
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/17/2017 Iran adds ag products to export promotion policy
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/16/2017 EU focuses on growth markets for food and drink
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production