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A visual guide to USDA Local Food Survey results

Late last year, the USDA released their first ever Local Food Marketing Survey as a follow up to the 2012 USDA Agriculture Census. FMC worked closely with the USDA to craft questions that would allow the Coalition to gain insights on Farmers Market trends.

The dashboard below presents all farms that defined themselves as participating in “Direct to Consumer Marketing.” It shows the number of farmers, their sales, and the representative percent of the total of those values. The data is broken down by region as well as marketing channel. If you click here to view an interactive map of the dashboard, you can move your mouse around the dashboard to quickly see corresponding detail and summary information.

The South East region had the highest number of respondents using FM as a direct marketing channel (9,966), and the North East region had the highest farmers market sales ($208m).

Read more at Farmers Market Coalition