UK demand for organic food at ten year high

Demand for organic food is rising each year and, according to major retailers in the UK, is at its highest level in over a decade.

After being hit hard by the economic downturn, the industry has climbed back out and is now returning to rude health as more shoppers say organic food is worth paying the premium for.

Waitrose was one of the retailers to state that the sector was thriving saying, “We were the first supermarket to sell organic products in the 1980s and shoppers are as enthusiastic as ever,” a spokeswoman said. “Our latest figures show year-on-year growth of around 5%.”

“We are seeing that shoppers are increasingly looking to buy organic food but it needs to be affordable and consistently high quality all year round for it to be considered a viable option,” said a spokeswoman for Tesco. “The popularity of organic food began with fruit and vegetables, but we are now seeing customers exploring areas such as grocery, fish and dairy. So you can now use organic produce for the whole meal.”

source: theguardian.com