Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




NewStar Fresh Foods extends line of “Pick Me” with culinary herbs

NewStar Fresh Foods, one of the world’s largest shippers of iceless green onions, today announced the introduction of the company’s new line of culinary herbs under the NewStar “Pick Me” brand.



According to the company their new line is grown for quality and peak flavor to meet the demands of today’s growing number of home chefs, the “Pick Me” line of products includes various herbs packed in clamshells that include preparation instructions. When merchandised as a line, the result is an eye-catching “Flavor Station” that helps set produce departments apart.

“Given that we are already the category leader in providing value-added fresh products, it was a natural evolution for NewStar to extend the “Pick Me” line into the herb category,” said NewStar owner Anthony Vasquez. “We are always looking for new ways to help our retail partners meet consumer demand, and this line fits perfectly with evolving trends.”

“Many of our customers have been asking for more consumer-friendly herb displays as more and more consumers get creative with home cooking,” said NewStar Vice President of Sales John Killeen. “And our customers that have put in an herb “Flavor Station” using our new, brightly colored “Pick Me” sleeves have seen an up to 7% lift in cilantro and parsley sales. Thanks to the success of these innovations, we have several new products in development that will continue to address consumer demands.”

For more information:
John Killeen
NewStar
Tel: +1 805 910 8585


Publication date: 2/16/2017

 


 

Other news in this sector:

5/26/2017 New pattern improves the effectiveness of sticky traps
5/26/2017 Top ten facts about tomatoes
5/25/2017 Biodegradable twine: Plant to rope to compost to rope
5/22/2017 "24% labor savings with new strawberry container"
5/19/2017 Italy: Zuccherissima pumpkin range attracts attention
5/18/2017 "High plantloads no problem for reinforced hooks"
5/18/2017 Making paprika from 100% bell pepper
5/17/2017 Swiss firm introduces 'climate neutral' strawberries
5/17/2017 Bentley exploring eco-friendly interior with mushroom leather
5/17/2017 Spain: Raf tomatoes celebrating their 50 year existence in Almeria
5/8/2017 NatureFresh Farms launches OntarioRed tomato program
5/5/2017 Bejo lettuce varieties resistant to new Bremia race BL:33EU
5/5/2017 US (NJ): Rutgers debuts pumpkin habanero pepper
5/4/2017 PGI La Cañada's Raf tomato in Madrid's Salon de Gourmets
5/1/2017 US: Miner's lettuce popular among foraged produce
4/20/2017 Meridiem Seeds introduces TX2022
4/18/2017 Special Fruit is offering Dutch, Belgian and Spanish strawberries
4/18/2017 60 Dutch growers invest in Water Purification Cooperative
4/14/2017 Ricardoes tomatoes win top award at Sydney Royal Show
4/12/2017 New cloth filter tailored to Dutch horticulture