Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Almeria tomato sparks interest of Japanese TV

The quality of the fruits and vegetables from Almeria is well known throughout the world. The same is true of the flavor of the tomatoes from Agrupalmeria. The products produced by this marketer, which is based in La Cañada (Almeria) and Nijar, is also well known. The raf tomatoes and other varieties produced by this company will arrive to the Japanese homes, through television.



NHK, a television channel in Japan, has spent part of January in Almeria preparing an extensive report for one of its star programs. The program, which is devoted to travel, has a special predilection for Spain, its culture, climate, coasts, inland, sports, and of course, its food.

It was no accident that they chose to film in Almeria. The Japanese TV program was looking for a charming place that was authentic, had great light, colors, and beaches. They immediately thought about Almeria. They visited and filmed the Natural Park of Cabo de Gata and the best places in Almeria, the Alcazaba, the Cathedral, ... They have been interested in the region's cinema and in the Spanish tapas.



Almeria's agriculture will obviously occupy a special place in the program, and Agrupalmeriaa tomato will represent the sector. During the program's visit to the company premises in La Cañada (Almería), they learned about the company's auctions and went to it. They filmed the different varieties of red tomato and green salads. They also filmed the farmers harvesting and how they loaded the trucks bound for the national and European markets with tomatoes. They were specially interested in the Raf tomato sold by the company, its taste, texture and sweetness; which specialists consider is the best tomato.

Soon, Almeria's agriculture will have a privileged space on Japan's television. Thanks to this visit to Agrupalmeria, the best tomato in the world, grown by local farmers, will hit the screens of 127 million people in Japan. Who knows, maybe one day Almeria will export its fruit and vegetables to Japan.


Publication date: 2/7/2017

 


 

Other news in this sector:

11/21/2017 Prins Group introduces new brand image
11/21/2017 SUNSET campaign reaches $60,000 in donations towards men's health
11/21/2017 AuMake, Australian Made to promote more Aussie products to China
11/20/2017 Using "emotional branding" to gain consumer loyalty and trust
11/17/2017 Iran adds ag products to export promotion policy
11/17/2017 Photo report: Fico Eataly World - the world's largest agri-food park
11/16/2017 EU focuses on growth markets for food and drink
11/16/2017 Australian Made calls on consumers to buy local this Christmas
11/15/2017 "It was a natural progression to grow our commodity line"
11/15/2017 Londoners get 3-D view of the facts behind food production
11/14/2017 Driscoll's extends #BerryTogether campaign for the holiday season
11/13/2017 UK: Online boost as Ocado agrees to stock Nim’s Fruit Crisps
11/10/2017 EU Commission greenlights 52 new marketing programs
11/10/2017 CAN (BC): Premier celebrates good jobs growing good food
11/10/2017 How trends affect shoppers
10/31/2017 "Our momentum continues to move forward"
10/31/2017 Anthony Bourdain tackles food waste in new documentary
10/30/2017 D’Arrigo California spreads the word for Breast Cancer Awareness Month
10/30/2017 “Local is the new organic”
10/30/2017 Robinson Fresh releases new line of baby vegetables