Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Almeria tomato sparks interest of Japanese TV

The quality of the fruits and vegetables from Almeria is well known throughout the world. The same is true of the flavor of the tomatoes from Agrupalmeria. The products produced by this marketer, which is based in La Cañada (Almeria) and Nijar, is also well known. The raf tomatoes and other varieties produced by this company will arrive to the Japanese homes, through television.



NHK, a television channel in Japan, has spent part of January in Almeria preparing an extensive report for one of its star programs. The program, which is devoted to travel, has a special predilection for Spain, its culture, climate, coasts, inland, sports, and of course, its food.

It was no accident that they chose to film in Almeria. The Japanese TV program was looking for a charming place that was authentic, had great light, colors, and beaches. They immediately thought about Almeria. They visited and filmed the Natural Park of Cabo de Gata and the best places in Almeria, the Alcazaba, the Cathedral, ... They have been interested in the region's cinema and in the Spanish tapas.



Almeria's agriculture will obviously occupy a special place in the program, and Agrupalmeriaa tomato will represent the sector. During the program's visit to the company premises in La Cañada (Almería), they learned about the company's auctions and went to it. They filmed the different varieties of red tomato and green salads. They also filmed the farmers harvesting and how they loaded the trucks bound for the national and European markets with tomatoes. They were specially interested in the Raf tomato sold by the company, its taste, texture and sweetness; which specialists consider is the best tomato.

Soon, Almeria's agriculture will have a privileged space on Japan's television. Thanks to this visit to Agrupalmeria, the best tomato in the world, grown by local farmers, will hit the screens of 127 million people in Japan. Who knows, maybe one day Almeria will export its fruit and vegetables to Japan.


Publication date: 2/7/2017

 


 

Other news in this sector:

5/25/2017 US: Tour de Fresh aims to place 50 more salad bars in schools
5/24/2017 British Tomato Week pushes local produce
5/23/2017 NZ: New hearings on country of origin labelling
5/19/2017 New book highlights worldwide benefits of agroecology
5/19/2017 How produce companies are increasingly marketing to kids
5/18/2017 SMK unveils new name for Milieukeur: PlanetProof
5/18/2017 US: Supplies of domestic radishes limited until early summer
5/18/2017 “The state of our industry is evolving”
5/16/2017 "Clear communication creates increased revenue"
5/15/2017 "Vietnam should invest in agricultural branding"
5/15/2017 Mexico: Divemex reveals new brand
5/12/2017 Spain: Aragon has high hopes for its fruit and veg in Asia
5/11/2017 Dubai shops allow you to pay with cucumbers!
5/10/2017 3 ways to be the best vendor at the farmers market
5/10/2017 Priva brings project-based collaboration to your screen
5/9/2017 Nickelodeon Paw Patrol characters to promote Freshline Foods
5/9/2017 UK: NIAB Leafy salads to open on June 22nd
5/8/2017 USDA encourages parents to get creative with their kid's fruit & veg
5/8/2017 US (LA): LSU AgCenter workshops link growers with markets
5/8/2017 Mini conical peppers adapted to new consumption formats