Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Consumers’ perceptions of aquaponics products in Europe

The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services.

A new research paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions.

An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques.

The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming.



The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies.

This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. According to the authors, it is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.

Access the study here

Publication date: 2/6/2017

 


 

Other news in this sector:

8/16/2017 Video: Urban farming in Tokyo, Japan
8/16/2017 AVF to address Farm Bill during DC meetings
8/16/2017 Canadian retailer first of its kind to install rooftop garden
8/15/2017 E-book delves into vertical farming electronics
8/14/2017 How to safely lower pH in aquaponics
8/14/2017 India: Thumbs up for hydroponic farming in Bangalore
8/14/2017 US (MD): "Farm-in-a-box a potential catalyst in urban revitalization"
8/11/2017 US (OH): Inmates donate produce to Center of Hope
8/9/2017 Members of the European Parliament visit INAPRO demo site
8/8/2017 Taking decoupled aquaponics to the next level
8/8/2017 How to avoid zinc toxicity in aquaponics
8/8/2017 Indoor Farms of America bridges gap with traditional U.S. agriculture
8/7/2017 Urban veg farming gains popularity in AU sheep region
8/7/2017 USDA RMA to establish new categories for aquaponics/hydroponics
8/7/2017 US (OH): Hydroponics system gets seniors gardening
8/7/2017 Canada: GoodLeaf Farms launches microgreens at Atlantic Superstores
8/7/2017 Valoya enables plant growth in Europe’s deepest mine
7/21/2017 US (WI): Nelson and Pade Aquaponics wins sustainable product award
7/21/2017 Video: Testing your aquaponics water
7/21/2017 Konichiwa! This is how Japanese growers market CEA