Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Consumers’ perceptions of aquaponics products in Europe

The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services.

A new research paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions.

An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques.

The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming.



The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies.

This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. According to the authors, it is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.

Access the study here

Publication date: 2/6/2017

 


 

Other news in this sector:

12/14/2017 US (NY): NYC passes new urban agriculture bill
12/14/2017 US (OR): West Salem aquaponics program up and running
12/12/2017 Cambodia: "It’s high time for hydroponics"
12/12/2017 "Nearly invisible vegetable cultivation in the living room"
12/11/2017 Bermuda: Aquaponics farm planned for Smith’s Island
12/11/2017 Affinor Growers reduces cost of tower technology by 30%
12/11/2017 CAN (ON): Something fishy about downtown Toronto’s Waterwheel Farms
12/7/2017 The beauty of aquaponic cultivation
12/6/2017 US (NV): Fresh Farms of America launching in the Las Vegas market
12/6/2017 Sweden: Plantagon crowdfunding new vertical farm
12/5/2017 Movie to be made of Vertical Harvest drama
12/5/2017 Pegasus acquires new farms in the UAE and Portugal
12/5/2017 What aquaponic growers can do for chefs
12/5/2017 UK: Inventor wins UN award for hydroponic growbag
12/5/2017 Singapore: Scientists test nano sensors in vertical farming
12/4/2017 US (NY): Bronx apartment building includes aquaponics greenhouse
12/1/2017 Peri-Urban agriculture: a solution for urbanisation in India
12/1/2017 Alaskan family use shipping containers to grow produce in unlikely place
11/30/2017 Indian hospital grows veggies and guppies in aquaponic system
11/30/2017 Three new vertical farming lighting solutions launched