Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Consumers’ perceptions of aquaponics products in Europe

The first commercial aquaponics companies are starting up in Europe. The main focus has been on solving technology issues and optimizing production. However, increasing attention is now being paid to certification and regulations linked to aquaponics, as well as the marketing of products and services.

A new research paper presents the results of a study whose main aim was to estimate consumers’ knowledge about aquaponics and their acceptance of aquaponics products in different European regions.

An on-line questionnaire was administered to the general public through the aquaponics network of Food and Agriculture COST (European Cooperation in Science and Technology) Action FA1305 “The EU Aquaponics Hub—Realising Sustainable Integrated Fish and Vegetable Production for the EU” in 16 European countries. The methodology includes univariate and multivariate statistical techniques.

The results show that, on average, attitudes towards aquaponics were positive, showing no significant differences between those who already knew about aquaponics and those who only heard about it through the survey. More than 50% of respondents had never heard of aquaponics, whilst more than 70% had already heard of hydroponics. No more than 17% of respondents were willing to pay more for aquaponically produced products and no more than 40% more when compared to the price of products from conventional farming.



The results confirm three different clusters of potential consumers of aquaponics products. They also suggest an urgent need for implementing integrated and holistic approaches involving all stakeholders in aquaponics, in order to define a marketing plan and efficient communication strategies.

This COST action, other projects and public decision makers must invest in educating consumers about aquaponics through the organization of guided tours, thematic workshops and tastings of aquaponics products in order to raise their awareness about this new technology. According to the authors, it is absolutely urgent that public decision makers, in cooperation with aquaponics stakeholders, address the main institutional constraints, namely the introduction of aquaponics as an economic activity and the organic certification of aquaponics products.

Access the study here

Publication date: 2/6/2017

 


 

Other news in this sector:

4/26/2017 "In indoor ag, every project demands a unique approach"
4/26/2017 Croatia: Microgreens on the 17th floor of Zagreb building
4/25/2017 US (RI): 5 vertical farm projects incubating at Brown University
4/24/2017 Japanese smart farm about to get even smarter
4/21/2017 Aquaponics explored on PBS
4/21/2017 South Korea: Logistics company installs rooftop urban farm in Seoul
4/20/2017 US (SD): Former motel transformed into urban farm
4/20/2017 Issues and challenges facing aquaponic producers
4/20/2017 "2018 Farm Bill is enormous opportunity for urban agriculture"
4/20/2017 New horticulture R&D lab taking shape at Brightlands Campus Greenport Venlo
4/19/2017 US: Illinois will be home to first aquaponics MicroFarm
4/18/2017 USDA official touts the rise of urban farming programs
4/18/2017 US (WI): Superior Fresh grows salmon and veggies at high-tech facility
4/14/2017 US: Vertical farming comes to Middle Tennessee
4/14/2017 US (MN): $500K grant for urban agriculture research
4/13/2017 Aquaponics Association releases information on micro-organisms
4/13/2017 US (NE): UNK faculty bring aquaponics to Nebraska schools
4/13/2017 Germany: Good start of INAPRO aquaponics project
4/12/2017 US (FL): First urban hydroponic container farm opens in St. Pete
4/12/2017 US (TX): Dallas' Central Market grows salad behind the store