Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Tesco’s “Perfectly Imperfect” line introduced to Central Europe

Retailer Tesco has announced that, on a test basis, 50 Central European stores, including 12 in Hungary, will introduce the product line called "Perfectly Imperfect".

This entails that the chain's shelves will welcome fruits and vegetables that do not meet the traditional standards when it comes to aspects like shape, weight or size, but which are perfectly fine in terms of quality and food safety. With this initiative, the chain aims to help reduce food waste on the producer side.

A lot of food goes to waste
According to UN data, one third of the food produced in the world ends up in the trash. The Hungarian Food Bank reported that 1.8 million tonnes of food are wasted each year in Hungary, causing great losses to producers. The European Union's Fusions 2016 report revealed that, in the production process, Member States waste 9.1 million tonnes of food every year.

The "Perfectly Imperfect" product range has become very popular in the UK Tesco stores, which is why the company decided to expand it to Central European customers as a test. The size, shape or weight of these products may be unusual, but in terms of their quality, they are flawless and are also sold at more affordable prices.

The fight against food waste is a priority issue in the framework of Tesco's corporate social responsibility. In addition to the "Perfectly Imperfect" range, Tesco has been running a food rescue program since 2013, with 92 participating stores which collect and offer their surplus food to charity on a daily basis.


Source: 24.hu

Publication date: 1/26/2017

 


 

Other news in this sector:

1/19/2018 Increased funding to promote Europe's agricultural products
1/18/2018 US (VT): Grant funds to enhance competitiveness of specialty crops
1/18/2018 US: Farm Bureau challenges students to combat food insecurity
1/17/2018 Kilo-bucket of snack tomatoes: 50% more sales than expected
1/17/2018 Australia: Linking healthy eating with feeling good
1/16/2018 Promotable volume of Mexican-grown asparagus starting in February
1/16/2018 Australia: Online veg consumer data dashboard launched
1/16/2018 UK: AHDB gets fit for the future in market development restructure
1/15/2018 NatureFresh offers tomato lovers 'guide to every type of tomato'
1/10/2018 US: California Giant sponsors 5th Annual Tour de Fresh
1/10/2018 Reminder to remember the roo in the lead-up to Australia Day
1/9/2018 US (MI): Marketing Boot Camp for greenhouse operations
1/8/2018 US: Lettuce grower-shipper rings in 2018 with New Year’s promotion
1/8/2018 US: "New Year, New You" promotional campaign rolls out
1/5/2018 Australia: Grocer supports local growers
1/5/2018 US (CA): Vegetable grower encourages healthy eating with giveaways
1/4/2018 US (AZ): Non-traditional food bank rescues fresh produce
1/3/2018 Lorry’s safety system prevents collision with child in Norway
12/22/2017 Merry Christmas
12/21/2017 UK: Red Tractor standards to be recognised by Tesco and GlobalGAP