Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




Tesco’s “Perfectly Imperfect” line introduced to Central Europe

Retailer Tesco has announced that, on a test basis, 50 Central European stores, including 12 in Hungary, will introduce the product line called "Perfectly Imperfect".

This entails that the chain's shelves will welcome fruits and vegetables that do not meet the traditional standards when it comes to aspects like shape, weight or size, but which are perfectly fine in terms of quality and food safety. With this initiative, the chain aims to help reduce food waste on the producer side.

A lot of food goes to waste
According to UN data, one third of the food produced in the world ends up in the trash. The Hungarian Food Bank reported that 1.8 million tonnes of food are wasted each year in Hungary, causing great losses to producers. The European Union's Fusions 2016 report revealed that, in the production process, Member States waste 9.1 million tonnes of food every year.

The "Perfectly Imperfect" product range has become very popular in the UK Tesco stores, which is why the company decided to expand it to Central European customers as a test. The size, shape or weight of these products may be unusual, but in terms of their quality, they are flawless and are also sold at more affordable prices.

The fight against food waste is a priority issue in the framework of Tesco's corporate social responsibility. In addition to the "Perfectly Imperfect" range, Tesco has been running a food rescue program since 2013, with 92 participating stores which collect and offer their surplus food to charity on a daily basis.


Source: 24.hu

Publication date: 1/26/2017

 


 

Other news in this sector:

2/20/2017 Cucumber named 'flavor of the year'
2/16/2017 European first: heart-shaped Cantaloupe and watermelons
2/16/2017 Quebec Produce Marketing Association releases Chilean fruit guide
2/16/2017 US: Syngenta gets ready for a new generation of growers
2/15/2017 CAN (AB): Financial software for greenhouse vegetable growers
2/14/2017 BelOrta introduces engaging, playful packaging concepts
2/14/2017 Strawberries packaged as chocolates
2/14/2017 UK aquarium asks for lettuce donations to help their sea turtles
2/13/2017 New Dole Go Berries! targets healthy snacking on the go
2/7/2017 Almeria tomato sparks interest of Japanese TV
2/3/2017 South African teachers welcome "Virtuous Circle" project
2/3/2017 Updates at Harris Seeds
2/2/2017 Are bumblebees the Oompa Loompas of your greenhouse?
2/2/2017 A closer look at e-commerce in the seed industry
2/1/2017 US (GA): New UGA facility to launch new food products
1/31/2017 CAN (BC): $2.3 million for development of innovative food products
1/26/2017 Australian growers create collective brand to market produce
1/26/2017 USHBC kicks off new blueberry availability campaign
1/26/2017 Ontario Greenhouse Vegetable Growers marketing program ready
1/26/2017 Trump tells USDA to stop communicating