Announcements

Job offersmore »



Tweeting Growers

Top 5 - yesterday

  • No news has been published yesterday.

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




USHBC kicks off new blueberry availability campaign

Many U.S. consumers believe blueberries are only in season May through August. With the goal of changing those perceptions, the U.S. Highbush Blueberry Council is conducting a Winter Fresh, Summer Somewhere campaign which runs through February.

The campaign highlights the in-season product available to U.S. consumers year-round from the blueberry farms of South America. With a focus on reaching millennial parents, the campaign takes a humorous and educational approach to improving consumer perceptions, driving demand and encouraging sales of winter fresh blueberries.

Components of the Winter Fresh, Summer Somewhere campaign will be implemented in January through February 2017.

For more information:
littlebluedynamos.com

Publication date: 1/26/2017

 


 

Other news in this sector:

4/19/2018 Japan: Springtime is strawberry time
4/18/2018 Australian horticulture receives $5M export boost
4/18/2018 UK fruit and veg seller banned from vocally promoting his wares
4/12/2018 “It’s one of the most influential generations in history”
4/11/2018 Innovation Award for You Make Me Pasta Kits at Viva Fresh Expo
4/4/2018 US vegetable grower promotes Artisan Sweet Italian red onions
4/4/2018 First Dutch orange peppers for the Royal couple
3/30/2018 France: Food truck delivers more than 800 dishes to students
3/27/2018 US: Online platform connects urban growers with local buyers
3/22/2018 Netherlands: The Greenery opens vegetable season
3/22/2018 AUSVEG urges fast food outlets to consider Country of Origin Labelling
3/21/2018 Greenery-covered tower bears fruit and vegetables
3/16/2018 Gourmet Green Tomatoes to become more popular for chefs
3/15/2018 A whole new style of Canadian greenhouse produce
3/15/2018 Thailand's elephants treated to fruit buffet on National Elephant Day
3/13/2018 US: Aloha pepper now shipping from Michigan greenhouse
3/7/2018 Economic Development Australia partners with Australian Made
3/7/2018 US: Farmers markets can grow with “VegU-cation”
3/6/2018 Australia: Foodbank and Perfection Fresh tackle food waste
3/5/2018 US (NC): Funding available for farmers markets advertising