Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




USHBC kicks off new blueberry availability campaign

Many U.S. consumers believe blueberries are only in season May through August. With the goal of changing those perceptions, the U.S. Highbush Blueberry Council is conducting a Winter Fresh, Summer Somewhere campaign which runs through February.

The campaign highlights the in-season product available to U.S. consumers year-round from the blueberry farms of South America. With a focus on reaching millennial parents, the campaign takes a humorous and educational approach to improving consumer perceptions, driving demand and encouraging sales of winter fresh blueberries.

Components of the Winter Fresh, Summer Somewhere campaign will be implemented in January through February 2017.

For more information:
littlebluedynamos.com

Publication date: 1/26/2017

 


 

Other news in this sector:

3/27/2017 China: Product differentiation brings market strength
3/20/2017 Seducing the check-out girl with fresh produce?
3/16/2017 A musical ode to the cucumber
3/16/2017 US (OH): Learn how to effectively market your business
3/15/2017 Are the VeggieTales characters cannibals?
3/14/2017 NZ: Local tomatoes under the Romagna brand
3/13/2017 US (ME): Wild Blueberry Commission school push paying off
3/13/2017 First Dutch orange bell peppers for king & queen
3/13/2017 US (CA): Talley Farms releases local food cookbook
3/9/2017 Houweling's Tomatoes adds three new premium snack packs
3/8/2017 Vendor applications open for 2017 USDA Farmers Market
3/8/2017 "Chopping veggies cuts freshness expectations"
3/6/2017 New Zealanders are embracing artisan horticulture
3/6/2017 CAN (AB): Marketing plans and marketing essentials
3/2/2017 European kids learn where food comes from
3/1/2017 Export opportunities for Australian Made licensees
3/1/2017 Storytelling as a marketing tool
3/1/2017 Spinneys to sell ugly veg in the United Arab Emirates
2/28/2017 EU paves way for 'Internet of Food'
2/22/2017 Kanzi apples rocketed to International Space Station