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US: Purple Power in the produce department

Purple produce was featured as a top 2017 food trend in national media, including NBC’s TODAY, Fortune, Forbes, Food & Wine, Parade, and Consumer Reports. Frieda’s Specialty Produce urges retailers, wholesalers, and foodservice providers to take advantage of this purple buzz before it fades.



Most of these reports mentioned by name Stokes Purple® sweet potatoes, purple asparagus, and purple cauliflower, which Frieda’s predicted to be one of the top trends for 2017. 

“Purple fruits and vegetables are everywhere in the media right now with purple cauliflower and Stokes Purple sweet potatoes leading the way,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “Cauliflower in general is gaining ground as a contender to dethrone kale, and Stokes Purple sweet potato sales remain strong as shoppers are asking for them by name nationwide.

“This is the perfect time to build a big, bountiful ‘Purple Power’ destination in the produce department or promote special menus while purple is fresh in shoppers’ minds.” 

Other purple produce includes passion fruit, purple potatoes, purple carrots, radicchio, Treviso, and eggplant varieties. 

Frieda’s has been promoting purple produce since its “Year of Purple” campaign in 2013. Retailers, wholesalers, and foodservice providers should contact Frieda’s account managers to discuss all the ways to bring purple power to the people today. 

For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: 714-733-7660

Publication date: 1/20/2017

 


 

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