Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




US: Purple Power in the produce department

Purple produce was featured as a top 2017 food trend in national media, including NBC’s TODAY, Fortune, Forbes, Food & Wine, Parade, and Consumer Reports. Frieda’s Specialty Produce urges retailers, wholesalers, and foodservice providers to take advantage of this purple buzz before it fades.



Most of these reports mentioned by name Stokes Purple® sweet potatoes, purple asparagus, and purple cauliflower, which Frieda’s predicted to be one of the top trends for 2017. 

“Purple fruits and vegetables are everywhere in the media right now with purple cauliflower and Stokes Purple sweet potatoes leading the way,” said Karen Caplan, president and CEO of Frieda’s Specialty Produce. “Cauliflower in general is gaining ground as a contender to dethrone kale, and Stokes Purple sweet potato sales remain strong as shoppers are asking for them by name nationwide.

“This is the perfect time to build a big, bountiful ‘Purple Power’ destination in the produce department or promote special menus while purple is fresh in shoppers’ minds.” 

Other purple produce includes passion fruit, purple potatoes, purple carrots, radicchio, Treviso, and eggplant varieties. 

Frieda’s has been promoting purple produce since its “Year of Purple” campaign in 2013. Retailers, wholesalers, and foodservice providers should contact Frieda’s account managers to discuss all the ways to bring purple power to the people today. 

For more information:
Oakley Boren
Frieda's Specialty Produce
Tel: 714-733-7660

Publication date: 1/20/2017

 


 

Other news in this sector:

3/27/2017 China: Product differentiation brings market strength
3/20/2017 Seducing the check-out girl with fresh produce?
3/16/2017 A musical ode to the cucumber
3/16/2017 US (OH): Learn how to effectively market your business
3/15/2017 Are the VeggieTales characters cannibals?
3/14/2017 NZ: Local tomatoes under the Romagna brand
3/13/2017 US (ME): Wild Blueberry Commission school push paying off
3/13/2017 First Dutch orange bell peppers for king & queen
3/13/2017 US (CA): Talley Farms releases local food cookbook
3/9/2017 Houweling's Tomatoes adds three new premium snack packs
3/8/2017 Vendor applications open for 2017 USDA Farmers Market
3/8/2017 "Chopping veggies cuts freshness expectations"
3/6/2017 New Zealanders are embracing artisan horticulture
3/6/2017 CAN (AB): Marketing plans and marketing essentials
3/2/2017 European kids learn where food comes from
3/1/2017 Export opportunities for Australian Made licensees
3/1/2017 Storytelling as a marketing tool
3/1/2017 Spinneys to sell ugly veg in the United Arab Emirates
2/28/2017 EU paves way for 'Internet of Food'
2/22/2017 Kanzi apples rocketed to International Space Station