Announcements

Job offersmore »

Tweeting Growers

Top 5 - yesterday

Top 5 - last week

Top 5 - last month

Exchange ratesmore »




California rainfall provides challenges on forecasting volume

US: Berry season off to a good start despite weather disruptions

With increased acreage and somewhat favorable weather conditions for berries this winter, the sales team is excited about the 2017 berry season at California Giant Berry Farms.



Field personnel attending the annual California Giant sales meeting in December shared positive news about berry acreage statistics citing consistent increases for all berry types in 2017 as well as new varieties on tap. For the first time in several years, the company has increased acreage in Oxnard due to positive test plot results and now sufficient availability of two new short day varieties. For many years they have been making due with day neutral varieties better suited for northern districts, but this year the company is excited about the Petaluma and Fronteras varieties bringing new life to their Oxnard program.

California Giant has similar increases in acreage in other growing regions within the state and in Mexico on strawberries as well as increases overall in blueberry volume for the year, year-round blackberries and an emerging raspberry program for the fall of 2017.



In addition to acreage, the company is also very optimistic about the more normal winter weather pattern in California this year providing rainfall, good chill and excellent plant health for the spring and summer harvest season on strawberries. This marks the second year in a row that rain has returned to the state and snow pack is almost at a normal range.   

The rainfall in California does provide challenges on forecasting volume during the first quarter especially as trading partners gear up for Valentine’s Day and build demand for stem berries. The sales team California Giant is already responding to requests and is optimistic about availability since they are sourcing product from California, Florida and Mexico.  


January berry acreage in Florida

January will continue to see weather events in each growing region but California Giant trading Partners can expect to receive regular updates from the California Giant team through their bi-weekly e-news called ‘The Buzz’.  It is easy to subscribe through the website or by contacting sales team members at California Giant. This year-round electronic newsletter contains up to the minute crop information, field photos, weather updates and marketing programs in place to help build sales and consumer loyalty.  

For more information:
Cindy Jewell
Vice President of Marketing
California Giant Berry Farms
Tel. (831) 728-1965 x258

Publication date: 1/10/2017

 


 

Other news in this sector:

9/18/2017 HPS lighting allows for Ohio grown tomatoes in fall, winter & spring
9/18/2017 Canada: Red Sun Farms makes Profit 500 list
9/18/2017 Village Farms listed as one of British Colombia's fastest growing companies
9/18/2017 Smart Yookr sensor network speeds up start of new operation
9/15/2017 Netherlands: Landspout destroys Westland greenhouses
9/15/2017 NatureSweet CEO to address students, business professionals at Texas university
9/15/2017 Vietnamese farmer learns trick of trade in Israel
9/15/2017 US (MA): MMCRU Middle School almost at $40,000 greenhouse goal
9/15/2017 CAN (BC): Strawberry fundraiser pushes farm’s total to over $14,000
9/15/2017 Crop diversification helps ensure Westland Orchids and Westland Produce stay profitable
9/15/2017 China: Dutch grower takes on new challenge at Beijing Hongfu
9/14/2017 US (MA): Serial tomato thief strikes again
9/14/2017 Zipgrow featured on Bloomberg Businessweek cover
9/13/2017 Mexico: Divemex picks first crop from Ahualulco expansion
9/13/2017 US: Urban food from supermarket rooftops to a storied ball park
9/13/2017 Application open for companies to participate in AgLaunch365
9/13/2017 First LED-lit snack cucumbers grown by Dutch nursery
9/13/2017 US (ME): Lisbon farm raises money for aquaponics facility
9/13/2017 US: Farmers’ Guide helps growers navigate value-added grant program
9/13/2017 CAN(ON): Del Fresco Pure expands berry production with 10 acres